Increasing affordability and better distribution driving the wine market in India, finds Netscribes

Netscribes (India) Pvt. Ltd., updates its Wine Market in India 2010 report covering a market which is growing rapidly. It is a part of Netscribes' Food and Beverages Series reports. End Quote

(1888PressRelease) September 16, 2010 - Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its updated report - Wine Market in India 2010. The market for wines in India has been traditional however; the consumer groups are now becoming more acceptable towards international and premium brands that are available in the market. Although, the preference of consumption is towards red wines but other varieties like white, sparkling and rose wines are also finding space. This phenomenon is providing opportunities for players to expand and launch newer varieties and brands.

Though the market faces a huge challenge from other alcoholic beverages in India but with changing consumer profiles and taste preferences and increasing exposure, the consumption is bound to increase. Also, with support of the government in major wine producing states, the production levels are increasing and provide lucrative market for the players present in this space.

The report begins with an introduction section wherein a differentiation of the alcoholic beverages has been provided on the basis of production with a focus on the wine category. This is followed by the market overview section providing the size and growth in the market of volume consumed. It also provides the existing and forecasted market segmentation by types of wine consumed in India and the current region-wise consumption levels.

This is followed by information regarding the market in terms of production of wine showing the number of wineries operating in India with the break-up of price points of production. A clear description of grape cultivation in India has also been provided to show the amount of grapes cultivated and used in wine cultivation in India and also the major areas of grape cultivation. It also shows a break-up of varieties of grapes cultivated. This is followed by the import structure of wine including the key countries from where it is carried out.

An analysis of the drivers explain the factors for growth of the industry including rising income levels, government initiatives, young population and low penetration, growth in organized retail, changing lifestyles and perceptions, affordability and growing awareness towards international brands.

The key challenges identified encompass presence of substitutes, variance in state-level policies, advertising ban on alcohol and inconsistent quality. Key trends in the market have also been analyzed including emerging strategies and business models, new entrants - domestic and foreign, rising PE activity in wine sector, promotional wine events and wine clubs.

The competition section provides an overview of the competitive landscape of the market with the share of players in the wine market in terms of sales. A product portfolio matrix has also been illustrated covering all the players. It also includes brief profiles of the major players in the market.

For more details on the content of each report and ordering information please contact:

Gagan Uppal
Tel: +91-96191-00122
Email: gagan.uppal ( @ ) netscribes dot com

Gaurav Kumar
Tel: +91-98303-09715
Email: gaurav.kumar ( @ ) netscribes dot com

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