Increased Focus On Sustainability, Green Topics And Contract Business Across The Spectrum Of Events

Messe Frankfurt Spring Season To Attract Increased Interest From Middle East Buyers. End Quote

(1888PressRelease) October 25, 2011 - Resurging sentiment in the economies of the Middle East and continuing growth in demand for consumer goods and services are expected to boost interest from the region in the upcoming spring trade shows being organised by Messe Frankfurt in Germany.

Senior officials from the world-leading Frankfurt-based trade fair and conference organiser dur-ing a recent visit to Dubai, expressed optimism at the increasing demand from suppliers, distrib-utors and buyers from the region, who are making their presence felt on the international market.

Messe Frankfurt officials were in Dubai to promote their upcoming shows - Heimtextil, Christ-masworld, Paperworld, Creativeworld and Ambiente - which are to be held in January and Feb-ruary 2012 at the Messe Frankfurt exhibitions grounds in Germany. All the events are leaders in their respective sectors and attract widespread international participation, including increasing numbers from the Middle East both in terms of exhibitors and trade visitors.

Mr. Stephan Kurzawski, Extended Board of Management, Messe Frankfurt, said: "This region is a very important area for us strategically, both in terms of our German shows and also for the shows our Dubai subsidiary hosts here. Paperworld Middle East, for example, has evolved from our mother fair, Paperworld in Frankfurt and we are delighted to see it having taken off in the Middle East region, opening up a new marketplace for us."

Mr. Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt - Messe Frankfurt's Middle East subsidiary, said: "Demand from the region for the very latest product lines, styles and trends is increasing as consumers become more discerning. We have received a large number of inquiries about visiting and participating at the upcoming trade shows from buyers in the region. The spring shows - Heimtextil, Christmasworld, Paperworld, Creativeworld and Ambiente - not only reflect the latest trends and products but are also considered important indicators of the future direction of their respective industries," Pauwels added.

For each of the shows the contract business is rapidly developing with a large amount of exhibi-tors specializing in this area. For furnishing specialists, interior architects, boat builders, restau-rateurs and superior hotel operators, this is a major benefit as they can source larger quantities of high-quality products for their businesses. For the many trade visitors from the Middle East operating in the high end luxury business sector this is a great added convenience.

Considered the trendsetter and bell weather trade show for the home, household and contract textile industry, Heimtextil, being held from January 11-14, 2012, will feature a wide range of textiles for bed, bath and table to product ranges for windows, upholstery, floor, wall and sun protection. The event has a major focus on sustainability driven by an approximate 10% growth rate for sustainable textiles in the bed and bathroom segments in Europe and North America.

The world's biggest trade fair for home and contract textiles will be accompanied by a host of special shows, specialist lectures, award ceremonies and industry events. Last year the event attracted 1,171 trade visitors from the Middle East, with the largest numbers coming from the UAE, Lebanon and Saudi Arabia.

Already fully booked up, Ambiente, considered to be the world's most important consumer goods fair will be held from February 10th to 14th, 2012. This event will feature 4,500 exhibitors spread out over 330,000 square metres. Ambiente covers the complete range of consumer goods for the table, kitchen, housewares, dining, giving, interior design and furnishing sectors. The 2011 edition attracted 1,694 Middle Eastern trade visitors, with the UAE, Saudi Arabia and Lebanon leading the way.

Representing the world of paper, office supplies and stationery, Paperworld is the parent show of the recently-launched Dubai event. The upcoming Frankfurt show, taking place from 28th to 31st January, 2012 is further streamlined with an optimized hall concept to enable a more effi-cient visitor experience. An interesting variety of complementary events and campaigns are on the cards for visitors and exhibitors alike, including a series of lectures at the Paperworld Forum on topical issues including the 'green' debate. Last year's edition of Paperworld saw 879 trade buyers and visitors from the Middle East.

Running alongside Paperworld are Creativeworld and Christmasworld. Creativeworld (January 28th to 31st, 2012) is the world's largest trade fair for the creative sector and is a highlight for the hobby, crafts and artists' requisites segments. Christmasworld (January 27th to 31st, 2012) deals with event decoration and is the world's leading trade fair for all types of event decorations, pre-senting the trends and innovations for each and every festival conceivable.

The synergies generated by the three international trade fairs in Frankfurt offer unparalleled benefits for visitors. Nowhere else in the world can trade visitors find such a multi-faceted spec-trum of products and get the opportunity to expand their horizons.

For further info, please contact
BIZ COM - For PRoactive Communications
P.O. Box 48889, Dubai - UAE
T: +9714 332 0888
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Background information on Messe Frankfurt:
Messe Frankfurt is Germany's leading trade fair organizer, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events "made by Messe Frankfurt" take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organized 87 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt's exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com

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