iiNet Teams with Bulletin to Introduce Innovative Mobile Messaging Service for Business Customers

Parallels Automation Partners and Their Customers Capitalize on A2P SMS and OTT Messaging Enabled by Bulletin Messenger. End Quote

New York, NY (1888PressRelease) August 13, 2014 - Bulletin, a leading provider of cloud-based mobile messaging Software-as-a-Service (SaaS), and iiNet, Australia's second-largest DSL ISP, today announced a new partnership to provide Bulletin Messenger, a cutting-edge mobile messaging service, to iiNet's Home and Small Office, Medium Business as well as Corporate and Government customers.

iiNet leverages Parallels Automation to enable business functions and back-end operations. The service delivery platform's built-in support for APS allows for the integration of the Bulletin Messenger suite into iiNet's cloud delivery systems. Bulletin Messenger enables iiNet Business customers to send text messages from the web, email, or any mobile device; maintain online address books; schedule bulk messages to contacts or groups; have full control over reporting and administration tasks; and view complete conversations with threaded messaging using Bulletin's or their own email client.

"iiNet is committed to providing our customers with the most cost-effective and innovative solutions to meet their business needs," says Greg Bader, iiNet Chief Business Officer. "Through the help of Bulletin's Messenger suite and Parallels, we can easily provide our customers the ability to experience cutting-edge mobile messaging technology and instantly communicate with customers using SMS, email or chat."

"Application-to-mobile messaging has experienced exponential growth as businesses realize its overwhelming potential for simple, affordable and efficient communication capabilities. Recent research indicates that approximately 25% of total text messages will either originate from or terminate at application servers by the end of 2017," explains Bruce Herbert, President and COO of Bulletin. "With Bulletin Messenger, iiNet and its customers can now seamlessly capitalize on the flexibility, simplicity and profitability of A2P SMS messaging."

"Through our Parallels Automation platform and next-generation APS technology, Parallels is dedicated to enhancing the experience for business customers in today's ever-evolving and growing mobile market," comments Pavel Ershov, Vice President, Service Provider Business, Parallels Asia Pacific. "As such, Parallels is pleased to partner with Bulletin and iiNet to eliminate the obstacles surrounding dynamic, world-class service delivery by quickly and efficiently bringing Bulletin Messenger to iiNet customers."

About Bulletin:
Bulletin delivers to all types of businesses and enterprises easy-to-use, carrier-grade SaaS solutions in the rapidly-growing field of wireless messaging. Holding patents for threaded, two-way application-to-mobile text messaging, Bulletin is uniquely positioned to deliver the most innovative messaging solutions in the market. Bulletin provides both back- and front-end messaging capability to major wireless carriers and Fortune 500 companies across the globe. For more information, please visit http://info.bulletin.net/bulletin-for-pa.

About iiNet:
iiNet is Australia's second largest DSL Internet Service Provider and the leading challenger in the telecommunications market. Publicly listed on the ASX 200, iiNet is now valued at approximately $1 billion. iiNet employs more than 2500 inquisitive staff across three countries - 80 per cent of whom are employed to directly service their 900,000 customers. iiNet maintains a super-fast broadband network and support over 1.7 million broadband, telephony and Internet Protocol TV (IPTV) services nationwide.

About Parallels:
Parallels is a global leader in hosting and cloud services enablement and cross platform solutions. Parallels began operations in 2000 and is a fast-growing software company with more than 900 employees in North America, Europe, Australia and Asia. For more information, please visit www.parallels.com, follow us on Twitter at www.twitter.com/ParallelsMac, and like us on Facebook at www.facebook.com/ParallelsDesktop.

Media Contact: Michael Messner, Bulletin, +1 619 341 9599, michael.messner ( @ ) bulletin dot net.

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