iGoDigital to Present Personalization and Segmentation Strategies at the 2012 Bronto Summit
John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails.
- (1888PressRelease) April 07, 2012 - iGoDigital, the market and technology leader in personalized product recommendations, and guided selling tools, today announced John Deines, the company's director of strategic accounts, and iGoDigital client Darren Baldwin, e-commerce manager at Dungarees.net, will be presenting at Bronto Summit 2012. The presentation entitled "Personalized Triggered Emails: Turn eRetail Browsers into Buyers" will take place April 10, from 3:00-4:00 p.m. at the Rizzo Conference Center, in Chapel Hill, N.C.
In a content-driven world, the number of messages consumers receive on a daily basis continues to increase, making personalized marketing messages that much more important. By creating an automated message that is unique for each consumer, based on varying observed behaviors, it gives strategic control back to marketers while increasing key metrics such as open rates and conversion rates. In this session, Deines and Baldwin will illustrate how Dungarees.net has taken advantage of three proven email remarketing strategies to not only increase return visits to its website and conversion rates, but increased revenue. Marketers will benefit from hearing these real-life stories and tips to best recapture customers, and how they can dramatically increase their email revenue with Bronto's email marketing solution combined with iGoDigital's product recommendations.
In the first 30 days after implementing iGoDigital's personalized recommendations within an abandoned cart email trigger Dungarees experienced over a 55 percent email open rate, 17 percent conversion rate and a 490 percent abandoned cart email revenue increase.
In addition to traditional remarketing strategies, Deines and Baldwin will also demonstrate Dungarees.net's use of iGoDigital's new marketing segmentation tool, Segment Builder, which has increased its email open rates by 2.5 times its average open rate and doubled the average click-through rate. Powered by iGoDigital's Customer Intelligence Engine, which collects information about a customer's activities, in real-time, creating an immediate profile of habits and preferences, Segment Builder enables retailers to create customer segments based on a particular product, a customer's buying habits and/or timely events. From there, marketers can send relevant, personalized marketing messages, which can also include product recommendations from iGoDigital. All email is sent via the retailer's existing email service provider, such as Bronto, allowing for a seamless customer experience.
The Bronto Summit is a unique opportunity for commerce focused marketers to learn how to optimize their marketing efforts to drive more revenue. Attendees will learn new ways to connect with buyers and drive revenue through email, mobile and social marketing, improve the efficiency of marketing programs through advanced automation and workflows and share experiences with like-minded, commerce focused marketers.
iGoDigital is a proud sponsor of the event. For more information on the Bronto Summit 2012, please visit www.brontosummit.com. To learn more about iGoDigital visit www.igodigital.com.
About iGoDigital
iGoDigital is the leading provider of guided selling and product recommendations solutions that guide smarter retail. Powered by the Customer Intelligence Engine, iGoDigital delivers accurate, predictive and actionable real-time product recommendations tools that guide a retailer's shoppers through a personalized cross-channel shopping experience. Named to the Inc. 500 list of America's fastest-growing companies in 2008 and 2011, iGoDigital currently serves 8 of the 10 top online retailers and many of the world's most successful retail brands, including Amazon, Office Depot, Staples, Wal-Mart, P&G, OnlineShoes and Scholastic. iGoDigital is headquartered in Indianapolis, IN. To learn more about iGoDigital, visit www.igodigital.com.
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