idio acquires thrudigital to strengthen content technology proposition

idio, the content analytics platform that helps major brands and publishers understand and extract value from their content and conversations, has acquired thrudigital, a leading social media development agency, for an undisclosed sum. End Quote

(1888PressRelease) February 02, 2011 - London, UK - idio (http://idioplatform.com), the content analytics platform that helps major brands and publishers understand and extract value from their content and conversations, has acquired thrudigital (http://thrudigital.com), a leading social media development agency, for an undisclosed sum.

The acquisition gives idio a permanent client delivery location in London for idio's growing roster of international clients. Andrew Davies, Commercial Director of idio explains that "through the transaction we have been able to strengthen our management team and bring onboard superb engineers that have worked on enterprise-level social media projects for clients in the private and public sector including ITV, ASOS, and the NHS."

All staff will be retained by and integrated into idio, and there are plans to rapidly expand in both the Exeter and London offices over the coming months. Charles Dalton-Moore, the Managing Director of thrudigital and now Operations Director of idio says, "this decision combines two teams with complementary expertise and experience to focus on a fantastic market opportunity that is expected to grow exponentially in the coming years. We are excited to join the idio team and contribute to the development of this industry-leading content technology platform."

"The thrudigital team have deep experience in social media monitoring, enterprise social networking and analysing 'big data'. This is a significant step in our strategy to create authority and insight for major clients through intelligent content and customer data decisioning" explains Edward Barrow, the Technical Director and original founder of idio in 2006.

This acquisition will accelerate the development of idio's platform, which integrates Enterprise Content Management and Customer Relationship Management systems to significantly increase the value of content and customer insight through intelligent relationship marketing.

idio
 idio is a semantic platform for understanding and extracting value from large volumes of content and customer conversations. idio uses an enterprise-level content analytics approach to complete the information loop between content archives and customer data, to help you deliver the right content to the right people, in the right place, at the right time. idio's client work includes content curation, personalisation, and relationship marketing for global FMCG brands and major publishers.

thrudigital
thrudigital is a leading London-based social media development firm, with recent clients including ITV, Sky, ASOS.com, the NHS, and Macmillan. With an experienced team of nerds, creatives and strategy ninjas, thrudigital builds websites, social networks, widgets and social media apps, and also has a range of social media products.

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