Iconic Restaurant Invites Las Vegas Customers to Welcome Back the Country's First Fish Taco

Rubio's® Celebrates the Signature Coastal Taste and Hand-Battered Preparation of The Original Fish Taco®. End Quote

Las Vegas, NV-AZ (1888PressRelease) October 28, 2011 - In 1983, Ralph Rubio introduced the United States to its first fish taco and started a nationwide food phenomenon. Today, Rubio's® Restaurants is returning to its roots by bringing back The Original Fish Taco® that started it all. The re-launch of this 100 percent hand-battered fish taco renews Rubio's dedication to the authenticity that first made it a west coast staple.

Featuring Wild Alaska Pollock hand dipped in specially seasoned beer batter and cooked to crispy perfection, The Original Fish Taco is topped with fresh cabbage, mild salsa and Rubio's signature white sauce. The combination showcases a fresh, vibrant and interesting mix of flavors synonymous with Rubio's signature coastal cuisine.

"At Rubio's, food is our hero and the fish taco is at the heart of our menu," said Ralph Rubio, founder of Rubio's. "The time I spent developing the fish taco recipe became the basis for everything Rubio's stands for: attention to flavor, hand-crafted recipes and using only fresh, quality ingredients. The Original Fish Taco and its hand-battering is part of our continued commitment to provide our guests with delicious, unique food that is created with care."

Ralph Rubio first discovered the fish taco while on spring break in San Felipe, Mexico. Returning to California, he perfected his recipe and introduced the fish taco to the United States in 1983, when he and his family opened the first Rubio's in San Diego. Since then, the restaurant has sold more than 150 million fish tacos and expanded east, opening locations in Arizona, Colorado, Utah and Nevada - including eight stores in Las Vegas.

Now, nearly 30 years later, Rubio's is inviting Sin City fans to celebrate the return of The Original Fish Taco. Starting today, fans can enjoy the delicious, hand-battered taco at any one of Rubio's Las Vegas locations.

To learn more about The Original Fish Taco re-launch, Rubio's or to find a Rubio's location near you, visit: http://rubios.com. Fans can also join in the conversation on Facebook at http://facebook.com/rubios and Twitter at http://twitter.com/rubiostweets.

About Rubio's Restaurants:
The first store was opened in 1983 in San Diego by Ralph Rubio and his father, Ray, who introduced fish tacos to the United States and started a phenomenon that has spread across the nation. Today, Rubio's menu has grown from The Original Fish Taco® to include other hand-crafted, coastal seafood recipes that feature shrimp, wild salmon, ono, and mahi mahi. In addition to seafood, Rubio's offers chargrilled marinated chicken and steak, fresh made guacamole, "no fried" pinto beanssm and a variety of salsas, and proprietary sauces that are prepared daily. Rubio's is headquartered in Carlsbad, Calif., and operates more than 200 restaurants in California, Arizona, Colorado, Utah and Nevada. For more information, visit http://rubios.com.

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