Icon Sleep Doubles Down on its Online Expansion, Improves UX
Industry pioneer Icon Sleep, formerly known as Bedding Stock, is committed to doubling down its efforts to be the leading online mattress retailer as it unveiled a slew of improvements in its main store.
- (1888PressRelease) June 03, 2022 - ALTAMONTE SPRINGS, Florida - Industry pioneer Icon Sleep, formerly known as Bedding Stock, is committed to doubling down its efforts to be the leading online mattress retailer as it unveiled a slew of improvements in its main store icon-sleep.com.
The US-made brand made waves with its Prime, Luxe, and COOL series of top-of-the-line mattresses. With over 3,000 verified reviews across all channels and marketplaces, Icon Sleep has made great sleep and good value possible to be in one sentence; a testament to its vision of realizing an invigorated world free of restlessness and sleep deprivation. Starting today, Icon Sleep is looking forward to competing among the nation's most celebrated mattresses.
For starters, visitors to the redesigned online store will be greeted with an overall better UX that features the following improvements:
• An aesthetically catchy main banner that showcases Icon Sleep's signature mattress
• A more modern and streamlined site layout with cooler accents
• Best Sellers section for easy access to the store’s most popular items
• A box-themed motif for better content positioning
• FAQs on almost all product pages to provide visitors the answers they immediately need
• A simpler yet more helpful Support Center for all customer concerns and inquiries, including Warranty Claims and Product Returns
• At checkout, customers can enjoy seamless integration of financing partner Affirm on almost all Icon Sleep products
• Dozens of new products including mattress toppers, bases, and beddings
In addition to all these improvements, Icon Sleep has decided to consolidate its mattress lines and focus its R&D, marketing, and technological innovation on two signature products: the COOLest Gel and Weekender Hybrid mattresses.
Made in partnership with industry powerhouse Zinus, the COOLest Gel is Icon Sleep’s universally loved mattress with a fresh, healthy twist. Aside from the gel-infused memory foam that makes up the top layer of the mattress, sleep experts have found a way to infuse green tea extracts and charcoal elements into the bio-friendly memory foam. This unique formula gives the COOLest Gel a strong identity and over 700 positive reviews from customers all over the US.
Indeed, the past two years have exposed undeniable weaknesses in some of the world’s most in-demand supply chains. This is also true for the mattress industry which has faced the most critical years in its history. Learning from the takeaways from the pandemic, Icon Sleep has emerged stronger than ever thanks to its clear strategy of bolstering its supply chain with manufacturers and doubling down on its marketing efforts to become one of the leading retailers of mattresses and sleep accessories online.
Without a doubt, customers can expect greater, more iconic things to come from Icon Sleep. Stay tuned at icon-sleep.com for the latest product releases, blogs, and other sleep-related content.
About Icon Sleep
With over 10 years in the business of selling mattresses, Icon Sleep is one of the industry pioneers, and among the first ones to retail mattress-in-a-box. People may not have heard of them (unlike their more popular contemporaries), but that's for good reason: to keep their costs low, the company avoids expensive advertising gimmicks and focus solely on organic marketing strategies. They are well-known for the COOL mattress, as well as other mattress lines that are USA-made but are reasonably priced.
The company is certified by recognized federal agencies and other bodies.
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