IAPAM Launches Aesthetic Practice Startup Workshop

The IAPAM has developed a groundbreaking new workshop for physicians making an entry into the Aesthetic Medicine arena. The Aesthetic Practice Startup Workshop provides participants with all the tools needed, including a customized business plan and complementary CD and print materials, to support the profitable addition of aesthetic medicine into their medical practice. End Quote

(1888PressRelease) December 03, 2008 - Las Vegas, Nevada – As part of their very successful Symposium series, the IAPAM has created a one day program to help new entrants into the medispa industry navigate “the often confusing process of creating a successful business plan” for their new venture. “This workshop is expertly designed for physicians, business managers, and key staff empowered to launch aesthetic medicine offerings within medical practices, comments Jeff Russell, Executive Director of the IAPAM. By translating the workshop facilitator’s extensive knowledge into a suite of tools and techniques for success, registrants will learn how to avoid the most common pitfalls experienced by many new entrants in aesthetic medicine.

After completing this workshop, participants will leave with a comprehensive business plan for their aesthetic medicine practice. This program will cover all aspects of creating a business plan for a profitable medical spa, including:

• Financing options for physicians;
• Target demographics for tailored aesthetic procedures;
• Developing a menu of treatments and pricing strategies;
• Establishing aesthetic practice protocols and HR for aesthetic practitioners;
• Creating an effective marketing plan;
• Finding the right location;
• Staffing;
• Federal and state legal and regulatory issues; and
• Startup costs and reading financials.

Financing Options for Physicians: The workshop addresses the opportunities associated with leasing vs. owning equipment, as well as discussing Small Business Administration (SBA) loans vs. regular loan options.

Target Demographics for Aesthetic Procedures: Based on each attendee’s current or proposed patient base, instructors will create a targeted demographic profile for said business, including specific patient profiles: age, sex, socioeconomic status, and ethnicity.

Developing a Menu of Treatments and Pricing Strategies for Aesthetic Procedures: After creating personalized demographic patient profiles, experts will lead participants toward a menu of services consistent with identified patient needs, and assist physicians in determining the most successful pricing options for each discrete procedure.

Establishing Aesthetic Practice Protocols and Human Resource Management Procedures: As many insurance companies are now requiring written procedural protocols, registrants are provided with a CD including customizable aesthetic procedural protocols for use in each practice. Additionally, participants are provided with sample key job descriptions including: aesthetic practice nurse, medical aesthetician and others.

Creating an Effective Marketing Plan for an Aesthetic Medicine Practice:
The workshop focuses on the most effective internal and external marketing techniques. Moreover, attendees are given electronic examples of effective (and ineffective) print advertising, press releases and other marketing collateral as part of the course material. Finally, the instructors rely on “industry best practices” in answering questions regarding marketing a new medspa offering, such as:
• how to utilize the media for publicity,
• how to create an effective direct mail postcard;
• how to use the internet for a low-cost, but highly effective marketing campaign;
• how to leverage open houses and educational seminars; and
• how to utilize Google local ads and AdWords to get patients into your practice.

Finding the Right Location for an Aesthetic Practice: The workshop leader will expertly guide participants through the best practices for choosing a location for a stand-alone medical spa, and will answer questions, on a site by site basis, regarding whether to integrate a medspa within an existing practice or to open a separate aesthetic medicine business.

Staffing a Medical Spa: The facilitator will review the key positions in each participant’s medspa, and will assist in the development of customized job descriptions.

Federal and State Legal and Regulatory Issues: All members at the workshop will be expertly schooled on Federal and State regulations pursuant to the medical spa industry, with a particular emphasis on understanding the Stark Law and its implications for aesthetic medical businesses.

Startup Costs and Reading Financials: The instructor is well versed in the typical startup costs for adding aesthetics to a practice, and is equally dedicated to instructing registrants in understanding financial reporting specific to a medical spa business. Furthermore, in order to maintain profitability, participants are educated in the key indicators that medspa business owners need to watch on a regular basis.

Ultimately, this comprehensive workshop provides attendees with focused intelligence regarding all aspects of their proposed medspa business: the services, prospective customers, the competition, and everything else that is needed to launch a successful medical spa. “This workshop provides registrants with a ‘Road Map’ for launching their aesthetic practice, and the knowledge gleaned by attending is invaluable in ensuring the future profitability of any new aesthetic medicine offering,” assures Jeff Russell.

For additional information or to register for the next Aesthetic Practice Startup Workshop please contact Jeff Russell at 1-800-219-5108 x705, or visit: http://www.iapam.com/bootcamp.html

About the International Association for Physicians in Aesthetic Medicine (IAPAM)

The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs) and doctors of osteopathic medicine (DOs). Information about the association can be accessed through IAPAM’s website at http://www.IAPAM.com. Additional information about the Symposium can be accessed through http://www.aestheticmedicinesymposium.com
or by contacting:

Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x705
http://www.IAPAM.com

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