I Imagine Studio Receives MarCom Award for Midtown Brand Refresh

I Imagine Studio received the MarCom Awards' Gold Award for its creative excellence in refreshing the Midtown Athletic Club brand. End Quote

Chicago, IL (1888PressRelease) November 16, 2011 - The MarCom Awards recently awarded I Imagine Studio with the Gold Award for its creative excellence in refreshing the Midtown Athletic Club brand. The MarCom Awards is an international, creative competition that recognizes outstanding achievement by marketing and communication professionals.

I Imagine was hired to transform Midtown's communications roadmap, the first step being the creation of a new website. In just three months, I Imagine built a website around the concept of 'Seize the Moment,' drawing on authentic Midtown moments from member interviews, testimonials and imagery taken during a photo shoot at Midtown in Montreal, QC.

The new brand and online experience was then extended to social media via digital strategy recommendations and design of splash pages.

The new website, based on the recently developed brand strategy, communicates Midtown's brand positioning and value promise as it engages prospects and members. Embracing the community of members and associates that is at the core of the brand, the website exclusively features photos of real members and staff, member testimonials, along with a variety of social media functionalities that engage members and prospects with the clubs.

To promote Midtown's new brand offline, I Imagine also created print ads, direct mail, outdoor billboards and bus ads for Midtown in Chicago, IL.

About Midtown Athletic Clubs

Midtown Athletic Clubs, a division of TCA Holdings, is a leader in the upscale fitness club and sports resort industry. What began as a single tennis club in Chicago in 1970, Midtown is now comprised of 10 full-service tennis and fitness facilities throughout the United States and Canada. Locations in Illinois include Chicago, Bannockburn, Oak Park, Palatine and Willowbrook. Other clubs are operated in Overland Park, KS; Weston, FL; Rochester, NY; Atlanta, GA and Montreal, QC. Midtown features a variety of dynamic tennis programs, the latest cardio and strength training equipment, group exercise classes, personal training and spa services. The clubs offer a warm, inviting environment and provide a special place to connect with family, make new friends and get fit. For more information on Midtown Athletic Clubs, visit www.midtown.com.

About I Imagine Studio

I Imagine Studio is not your everyday agency. Every day, it strives to make its work - and our world - a little better. I Imagine Studio's professionals choose to dedicate their creative energy to the well being of individuals and society at large, focusing on companies that are making a positive impact on how we live. They care about their clients because they believe in what they do. They care about what they do because they believe that's how you begin to make a difference. I Imagine Studio's clients include Black & Decker, Harmonic Environments, Infiniti, Lifeway Foods, Pee-Wee Herman, Dish Network, George Forman Grill, and Lamin-Art. A full-service, award winning branding and marketing firm, I Imagine Studio has offices in Evanston, Ill. and Santa Monica, Calif. For more information on the agency, visit www.iimaginestudio.com. A full list of I Imagine Studio's previous awards can be found at http://iimaginestudio.com/why/awards.

###

space

Other Related Press Releases