I Imagine Studio Receives Davey Award for Midtown Athletic Clubs Website

I Imagine Studio received the Davey Silver Award for its design and development of the Midtown Athletic Clubs website. End Quote

Chicago, IL (1888PressRelease) November 24, 2011 - The International Academy of the Visual Arts recently awarded I Imagine Studio with the Davey Silver Award for its outstanding work and creative excellence in revamping the website for Chicago-based Midtown Athletic Clubs. The Davey Awards featured a pool of nearly 4,000 entries from the best small firms in the world.

I Imagine Studio launched the new Midtown Athletic Clubs website (www.midtown.com) during the last week of July, 2011. Designed and developed in just three months, the website communicates Midtown's unique combination of state-of-the-art facilities, unparalleled instruction and service, and vibrant fitness community in a way that is innovative, smart, and refreshing.

The new website, based on the recently developed brand strategy, communicates Midtown's brand positioning and value promise as it engages prospects and members. Embracing the community of members and associates that is at the core of the brand, the website exclusively features photos of real members and staff, member testimonials, along with a variety of social media functionalities that engage members and prospects with the clubs.

I Imagine worked tirelessly on the website, completing all phases of design and development including concept ideation, detailed design, content development, animation, front- and back-end coding, including set up and customization of a content management system, and search engine optimization.

The new Midtown website was created in an effort to accurately and engagingly portray the essence of the Midtown brand. The success of the website and its recognition by the International Academy of the Visual Arts, commend the creativity, strategic process, and hard work dedicated to Midtown Athletic Club website design.

About Midtown Athletic Clubs

Midtown Athletic Clubs, a division of TCA Holdings, is a leader in the upscale fitness club and sports resort industry. What began as a single tennis club in Chicago in 1970, Midtown is now comprised of 10 full-service tennis and fitness facilities throughout the United States and Canada. Locations in Illinois include Chicago, Bannockburn, Oak Park, Palatine and Willowbrook. Other clubs are operated in Overland Park, KS; Weston, FL; Rochester, NY; Atlanta, GA and Montreal, QC. Midtown features a variety of dynamic tennis programs, the latest cardio and strength training equipment, group exercise classes, personal training and spa services. The clubs offer a warm, inviting environment and provide a special place to connect with family, make new friends and get fit. For more information on Midtown Athletic Clubs, visit www.midtown.com.

About I Imagine Studio

I Imagine Studio is not your everyday agency. Every day, it strives to make its work - and our world - a little better. I Imagine Studio's professionals choose to dedicate their creative energy to the well being of individuals and society at large, focusing on companies that are making a positive impact on how we live. They care about their clients because they believe in what they do. They care about what they do because they believe that's how you begin to make a difference. I Imagine Studio's clients include Black & Decker, Harmonic Environments, Infiniti, Lifeway Foods, Pee-Wee Herman, Dish Network, George Forman Grill, and Lamin-Art. A full-service, award winning branding and marketing firm, I Imagine Studio has offices in Evanston, Ill. and Santa Monica, Calif. For more information on the agency, visit www.iimaginestudio.com. A full list of I Imagine Studio's previous awards can be found at http://iimaginestudio.com/why/awards.

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