Hues Boa X Halsey St. Announce 2025 Collaboration, Fusing Culture, Style & Scent

Two Texas-born brands. One bold collab. HUES BOA and HALSEY ST. unite to fuse fashion and scent, pushing culture forward. The “B I’m From Texas” Limited Edition Drop* blends grit, ambition, and unapologetic energy with exclusive tees, sweatshirts, caps, and a signature candle line. This is more than a drop—it’s a movement. Stay locked in.
#HUESBOAxHALSEYST #BImFromTexas #DisruptElevateInnov
- (1888PressRelease) March 08, 2025 - CYPRESS, TX – HUES BOA and Halsey St. are officially teaming up to shake up the game. The two Texas-born brands—one rooted in bold, unapologetic fashion, the other in custom scent craftsmanship—are merging creative forces to launch multiple exclusive collections in 2025 under the HUES BOA x Halsey St. label.
The first drop, "B I’m From Texas,"* pays homage to their Texas roots and will launch March 4th in select retailers and online. The collection will feature custom-designed apparel, hats, and a signature candle, blending HUES BOA’s innovative fashion silhouettes with Halsey St.’s elevated fragrance artistry. Prices will range from $75 to $165 for apparel and $25 to $55 for candles, ensuring accessibility while maintaining the premium quality for which both brands are known.
The partnership between HUES BOA, a rising Black-owned fashion label, and Halsey St., a Black female-owned luxury candle brand, represents more than a product drop—it’s a movement. This collab pushes culture forward, amplifies creativity, and builds generational impact.
“This is bigger than fashion or candles—this is about legacy,” said Lloyd Parks, Founder of HUES BOA. “Halsey St. and HUES BOA both believe in creating bold, high-quality pieces that tell a story, and together, we’re bringing that energy to every single collection we drop in 2025.”
For Jessica Colston, Founder and CEO of Halsey St., this partnership is about blurring boundaries between fashion and lifestyle branding.
“We’re not just making clothes or candles—we’re building experiences,” Colston said. “HUES BOA brings the culture; we bring the atmosphere. Together, we’re setting the tone for a new wave of collaborations that push boundaries.”
The first "B* I’m From Texas"* collection will be unveiled at a private event at HUES BOA’s headquarters in Cypress, TX, with exclusive early
ABOUT HUES BOA
HUES BOA (Heaven Utilizes Every Shade) is an innovative, Black-owned apparel brand that merges bold style with deep cultural influence. The brand is known for pushing boundaries in high-energy fashion that speaks with purpose.
ABOUT HALSEY ST.
Halsey St. is a Black female-owned luxury candle brand specializing in custom-crafted scents that evoke emotion, energy, and ambiance. Built from a passion for storytelling through scent, Halsey St. is redefining the world of high-end home fragrance.
🔗 For more details, media inquiries, or event access, contact:
📧 boa ( @ ) huesboa dot com
📞 346.379.9540
🌍 Follow ( @ ) HUESBOA & ( @ ) HalseyStCandles for exclusive drops and updates dot
🔥 This isn’t just a collab—it’s a whole movement. Who’s ready? 🚀🔥
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