HP Indigo Press 5500 to Dazzle IPEX South Asia 2011
HP to emphasize on the benefits of Print -on- Demand, short runs, mass customization, and promotion capabilities.
- (1888PressRelease) September 27, 2011 - Hewlett Packard, the leader in the Imaging and Printing industry in India, today announced that it is exhibiting its consistently innovative digital printing technology & solutions through a creative display of state-of-the-art applications at IPEX South Asia 2011 being held at Bombay Exhibition Centre, Mumbai.
The commercial print market is expected to grow exponentially, largely due to the increasing demand for small-volume, reduced inventories, and mass customization & promotion capabilities. Keeping in line with trend, HP is embarking on a new high with HP Indigo. HP Indigo enables high-definition digital printing and an evolution in commercial market ecosystem where personalized short-run prints can be delivered on-demand, linked to a customized web-to-print workflow.
"The HP Indigo Digital Presses range reinforces the profitability of our PSPs and Customers operating under medium or small business. We have grown to become the world leader in digital commercial presses that delivers unmatched quality and offers versatile printing. HP Indigo Press 5500 is already winning wide acceptance among commercial printers for its print-on-demand (POD) capabilities. At IPEX South Asia 2011, we are happy to showcase the press and demonstrate the benefits of POD, such as higher speed of response, reduced inventories, variable date printing and personalized printing, and web-to- print - making it the preferred digital press for print service providers," said Puneet Chadha, Director - Graphic Solutions Business-Imaging & Printing Groups, HP India.
HP Indigo Press 5500 delivers unmatched quality, reaches higher levels of productivity, and achieves greater profitability-the keys to success in a digital world. Capable of printing over two million colour pages or more than five million monochrome pages per month, the HP Indigo press 5500 is a truly universal production device.
Photo Caption: HP showcasing its innovative products at IPEX South Asia 2011
The press uses a superior HP ElectroInk liquid ink technology with wide colour gamut and up to 7-color printing, delivering offset-like results and enhanced photo-quality. The press also supports 68 ppm full color, 136 ppm in 2-color and 272 ppm monochrome in one press, regardless of media type or thickness. It is adjustment free, minimum touch paper handling.
"We shall be running multiple demos of the HP Indigo press each day during the expo for the target audience and this will lead to next-gen printing experience to reach out to maximum customers to prove our effort.We at HP thrive on the innovation and our rich research pipeline. Along with deep-rooted understanding of the customer pulse, we have a realistic perception of our business partners and their needs which help us bring forth, innovate and invent newer products like the HP Indigo Press 5500," said Appadurai A, Country Manager, HP Indigo & Inkjet Web Press Solutions.
Photo Caption: (L to R): Second from left is Appadurai A, Country Manager - HP Indigo & Inkjet Web Press Solutions with other delegates at IPEX South Asia 2011.
HP Indigo Presses have applications in general commercial printing, direct mailer, photographs, publications, labels, flexible packaging, folding cartons and specialty printing. Its ability to print without films and plates enables it to create personalized short runs, changing text, images and jobs without having to stop the press. HP Indigo digital presses are particularly well-suited to consumer-generated web-to-print applications ranging from business cards to Photobooks and much more.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
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