Howard, Merrell & Partners Named Agency of Record for The Candy Cottage
Howard, Merrell & Partners was recently named agency of record for The Candy Cottage, a ready-to-decorate, no bake, reusable gingerbread house from Cottage Products, LLC.
- Raleigh-Durham-Chapel Hill, NC (1888PressRelease) June 27, 2012 - Howard, Merrell & Partners will provide the Zebulon, N.C., based company strategic support in public relations and social media, tradeshow support, as well as sales and retailer support.
"We looked for an agency who understood our product's benefits and opportunities and Howard, Merrell & Partners was the obvious choice," said Jay Jolly, general manager of Cottage Products, LLC. "Howard, Merrell & Partners has relationships with local, regional, and national media and the social media insight we need to create brand awareness for The Candy Cottage. We are delighted to embark on this new partnership."
Howard, Merrell & Partners will help The Candy Cottage build its brand and create buzz among consumers and retailers by providing media relations to gain coverage for The Candy Cottage and social media support to strengthen the brand. Over the next year, the agency will also help The Candy Cottage improve relations with retailers by launching a retailer newsletter and coordinating retailer events.
"Businesses continue to look for more efficient and cost effective ways to build brand awareness, equity, and loyalty with consumers locally, regionally, and nationally. Public relations is one way to achieve this result," said Jim Cobb, president and chief executive officer of Howard, Merrell & Partners. "We collaborate closely with our clients and work to quickly understand their industry, business, and keys to success. The strategies and tactics we leverage provide the necessary support to strengthen brands."
The Candy Cottage, established in October 2010, is a reusable Gingerbread House that can be used season after season and year round during various holidays, birthdays and even as a Saturday afternoon craft project. The Candy Cottage comes ready to decorate, snaps together in less than 60 seconds and comes with a decorating idea guide and instructions. The Candy Cottage is available online at http://candycottage.us/ or in local retail stores.
About Howard, Merrell & Partners
Founded in 1945, Howard, Merrell & Partners is a full-service advertising and communications agency based in Raleigh, N.C. Agency services include branding, creative development and production, public relations, social media, interactive, media asset management, consumer insight research, event planning and management, and Hispanic marketing. Howard, Merrell & Partners is a pioneer in understanding and applying the power of human emotion to develop engaging business and communications strategies.
Howard, Merrell & Partners has experience in a wide variety of industries, and has developed and executed strategic communications plans and programs for companies large and small. Recent clients include Aquatic Life, Bank Independent, BASF Plant Science, Butterball LLC, Carolina Hurricanes, CHD Meridian Healthcare, Cisco, Component Hardware Group, El Pueblo Inc., Food Marketing Institute, Georgia-Pacific Professional (DixieŽ and enMotionŽ), Hewlett-Packard, Invacare, INVISTA's CORDURAŽ brand, National Humanities Center, O2 Fitness, Oliver Twist Restaurant, ReSound, Safe Quality Food Institute, Solair Shade Solutions, Southwest Windpower, Texas Farm Products, and Zilla.
Howard, Merrell & Partners' work has been widely recognized at the local and national level. The agency has received numerous industry awards, including the Telly Awards, the Addys, Graphis, The London International Advertising Awards, Sir Walter Raleigh Awards, Hermes Creative Awards and The InSpire Awards. Visit us online at www.merrellgroup.com.
About The Candy Cottage
The brainchild of two creative mothers, The Candy Cottage transitioned an old-fashioned Gingerbread House into a reusable, safe and durable plastic constructed house for use year round. Ready to decorate right out of the box, The Candy Cottage easily snaps together making great memories possible time after time without the baking. The Candy Cottage is a marketed and manufactured by Cottage Products, LLC. based in eastern North Carolina.
To learn more about The Candy Cottage, please visit http://candycottage.us/ and follow The Candy Cottage on Facebook, https://www.facebook.com/pages/Candy-Cottage.
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