House of Brides Partners with Massage Envy® for Free Bridal Spa Day

House of Brides partners with Massage Envy® to offer a promotion exclusively for House of Brides’ customers. Brides visiting House of Brides during their Biggest Bridal & Bridesmaid Sale of the Year will receive a Free Bridal Spa package compliments of House of Brides and Massage Envy®. End Quote

Chicago, IL (1888PressRelease) November 27, 2008 - House of Brides announces their partnership with Massage Envy®. House of Brides and Massage Envy® team to promote the Free Bridal Spa Day package, a new promotion debuting at all House of Brides stores November 28th, 29th, and 30th. The offer partners the bridal retail chain, House of Brides with Massage Envy®, the chain of therapeutic massage facilities for the first-time.

The promotion is available to all brides visiting House of Brides November 28th, 29th, and 30th for House of Brides’ Biggest Bridal & Bridesmaid Sale of the Year. The offer is available at all six House of Brides stores. House of Brides stores are located in Chicago, Schaumburg, Glen Ellyn, Oak Lawn, Aurora, and Orland Park. Brides receive a complimentary gift certificate for the Free Bridal Spa Day for her and her bridal party to use at participating Massage Envy® locations.

The Free Bridal Spa Day is a visit for the bride and her bridal party to participating Massage Envy® locations. The party is treated to a Welcome Reception complete with refreshments held in Massage Envy’s® Tranquility Lounge. The party then enjoys individual 1-hour massage therapy sessions consisting of a five-minute consult with a licensed/ certified/ registered Massage Therapist, fifty-minute hands-on massage, and a five-minute recovery. The bride’s session is completely free with the purchase of 3 bridal party massages at the special introductory rate of $49.00.

The Free Bridal Spa Day package is available for the first-time during House of Brides’ Biggest Bridal & Bridesmaid Sale of the Year November 28th, 29th, and 30th. The sale is widely known as House of Brides most impressive sales event of the year with no reasonable offers refused. Held the weekend after Thanksgiving, the Biggest Bridal & Bridesmaid Sale of the Year offers steep discounts on everything in the store. The annual 3-day sale draws hundreds of brides and bridal parties. House of Brides representatives expect record numbers for this year’s sale, due heavily in part to the Free Bridal Spa Day promotion.

House of Brides has offered promotions in the past but concentrated on merchandise giveaways such as a free bridal headpiece or shoes with a wedding dress purchase. The goal of these promotions is to drive more traffic to the stores during sales. House of Brides representatives decided to explore other promotional options and looked to outside partners for a more contemporary gift. Knowing the popularity of spa parties, the partnership with Massage Envy® seemed natural. “More and more brides plan outings with their bridal parties beyond the bridal and personal showers. And there’s no better group activity than a spa day for the party to spend time together while getting pampered,’ states a House of Brides representative.

Also unique is that the Free Bridal Spa Day promotion is available to every bride with no purchase necessary from House of Brides. Brides receive their gift certificate at the conclusion of their appointment at House of Brides during the 3-day sale.

House of Brides implemented an aggressive advertising plan using various media outlets to promote the sale and Free Bridal Spa Day package. The plan included a broad campaign on Comcast Cable featuring House of Brides’ newest commercial. House of Brides also advertised with newspaper ads, mailers, automated phone calls, email blasts, in-store and marquee signage, and on their website, www.houseofbrides.com.

House of Brides expects great success with their partnership with Massage Envy® and the Free Bridal Spa Day promotion.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and since grown to 6 Chicagoland stores and international E-Commerce website, www.houseofbrides.com.

About Massage Envy
Massage Envy® brings convenience and affordability to the therapeutic massage. Established in 2002, Massage Envy® currently has 420 clinics in 36 states and an additional 350 clinics in development nationwide. For more information about Massage Envy®, visit www.massageenvy.com.

Contact:
House of Brides
1-800-395-1240
info ( @ ) houseofbrides dot com
http://www.houseofbrides.com

###

Visit House Of Brides Website

space