House of Brides Expects Record Crowds for Biggest Bridal & Bridesmaid Sale

House of Brides anticipates record crowds for their Biggest Bridal & Bridesmaid Sale of the Year November 28th, 29th, and 30th. House of Brides is offering deep discounts and a Free Bridal Spa Day promotion during the 3-day sale attracting budget-minded brides and their bridal parties. End Quote

Chicago, IL (1888PressRelease) November 27, 2008 - House of Brides’ six stores are working on final preparations before their Biggest Bridal & Bridesmaid Sale of the Year taking place this Friday, Saturday, and Sunday. The annual bridal sale is recognized as one of the most impressive sale among Chicagoland bridal retail stores. This recognition is greatly in part to House of Brides’ mantra of no reasonable offer will be refused. The sale attracts hundreds of brides and bridal parties over the 3-days looking for great deals on bridal gowns, bridesmaid dresses, flowergirl dresses, mother-of-the-wedding dresses, special occasion dresses, wedding accessories, and more. House of Brides guarantees the lowest prices on their collections and at no other time is this truer than during the Biggest Bridal & Bridesmaid Sale of the Year.

The Biggest Bridal & Bridesmaid Sale of the Year takes place annually the weekend after the Thanksgiving holiday. The sale draws 2009 brides and bridal parties at the start and height of their wedding shopping.

The sale is popular due to House of Brides’ steep discounting on their collections. Select designer bridal gowns are on sale 20% to 80% off original retail prices. For example, an elaborate silk bridal gown from a leading Couture designer featured at the Glen Ellyn House of Brides store originally retailed for $2,999.99. The gown is on sale for $599.99 for an incredible savings of $2,400.00. The sale prices offer a wider selection to brides with strict budgets. This is especially important now in light of recent financial concerns.

Other discounts include $50.00 to $300.00 off special order bridal gowns plus additional monies off bridesmaid dresses, flowergirl dresses, mother-of-the-wedding dresses, special occasion dresses, bridal headpieces and veils, wedding accessories, and more.

In addition to the sale prices, House of Brides recently partnered with Massage Envy® to promote the Free Bridal Spa Day package. The new promotion debuts at all House of Brides stores during the Biggest Bridal & Bridesmaid Sale of the Year. The promotion is the first partnership between the bridal retail chain, House of Brides with Massage Envy®, the chain of therapeutic massage facilities.

The Free Bridal Spa Day promotion is available to all brides visiting House of Brides November 28th, 29th, and 30th for House of Brides’ Biggest Bridal & Bridesmaid Sale of the Year. The offer is available at all six House of Brides stores. House of Brides stores are located in Chicago, Schaumburg, Glen Ellyn, Oak Lawn, Aurora, and Orland Park. Brides receive a complimentary gift certificate for the Free Bridal Spa Day for her and her bridal party to use at participating Massage Envy® locations.

The Free Bridal Spa Day is a visit for the bride and her bridal party to participating Massage Envy® locations. The party is treated to a Welcome Reception complete with refreshments held in Massage Envy’s® Tranquility Lounge. The party then enjoys individual 1-hour massage therapy sessions consisting of a five-minute consult with a licensed/ certified/ registered Massage Therapist, fifty-minute hands-on massage, and a five-minute recovery. The bride’s session is completely free with the purchase of 3 bridal party massages at the special introductory rate of $49.00.

House of Brides aggressively advertised the 3-day sale manipulating various media outlets. The advertising plan included a broad campaign on Comcast Cable, in which House of Brides’ unveiled its newest commercial. House of Brides also advertised with newspaper ads, mailers, automated phone calls, email blasts, in-store and marquee signage, and on their website, www.houseofbrides.com.

House of Brides expects tremendous success with their Biggest Bridal & Bridesmaid Sale of the Year. Appointments began booking more than 4-weeks in advance. Early indicators reveal tighter budgets are the driving factor for most customers unwilling to compromise on their dream wedding dress. Also, customers have shown excitement for the Free Bridal Spa Day promotion. In response, House of Brides stores have prepared for the anticipated crowds with added staff, increased stock, and extended sale hours.

All 6 House of Brides stores will be open Friday, November 28th 11:00am – 9:00pm; Saturday, November 29th 10:00am – 7:00pm; and Sunday, November 30th 11:00am – 6:00pm.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and since grown to 6 Chicagoland stores and international E-Commerce website, www.houseofbrides.com.

Contact:
House of Brides
1-800-395-1240
info ( @ ) houseofbrides dot com
http://www.houseofbrides.com

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