Hot Pluto, The World’s 1st Video Advertising Business Directory, Teams Up With CFM Media Holdings, In Sydney, To Launch Hot Pluto In Australia

In Hot Pluto's global pursuit to offer an affordable home for video advertisers, CFM Media becomes Hot Pluto's first partner to market and distribute their Video Advertising Marketplace outside the U.S. End Quote

(1888PressRelease) May 17, 2008 - On May 7th, 2008 California based Hot Pluto, “Advertising You Can Use,” teamed up with Sydney based CFM Media Holdings, to bring Hot Pluto’s unique video ad directory to Australian businesses and consumers.

The partnership with Hot Pluto and CFM Media is a revenue sharing agreement whereby CFM Media will market and distribute Hot Pluto throughout Australia. The joint effort will insure that businesses will enable the high tech video advertising potential for their video advertising needs as an affordable alternative to the potentially costly Pay-Per-Click (PPC) video advertising campaigns.

Among CFM Media’s marketing strategies is the creation of a Hot Pluto Flaming Globe icon that advertisers can download to their website and desktop. Installing the icon on advertisers’ websites will enable consumers to view their video ad by clicking the direct link to their Hot Pluto profile and utilize additional services offered on Hot Pluto. Consumers actions can also be tracked which will provide advertisers with useful web statistics.

Brett Hill, one of Hot Pluto’s Founders and CEO, is very happy with the terms of the contract and is excited to see Hot Pluto move forward with their goal to become a global video advertising solution. Hill further states;

“CFM Media Holdings has a great track record and is well suited to market Hot Pluto in the Australian market. We can see the potential to connect businesses with consumers by providing a platform that can truly humanize the shopping experience for consumers.”

Hot Pluto is currently working closely with CFM Media to insure the bridge to the Australian market is seamless and successful. As of the time of this release, the anticipated “go-live” date for Australia-HotPluto is on June 15th, 2008.

About Hot Pluto:
Hot Pluto’s headquarters is in California (U.S.) On Hot Pluto’s website, businesses post their video ads and their complete profiles; consumers shop the video directory by viewing products and services in motion. With Hot Pluto’s premium services, businesses will be able to post multiple video ads, post to multiple categories, view web statistics, create and offer online discount coupons and interact directly with consumers. Video ads are can also be rated or commented on by the consumer who will be able to use the services of Hot Pluto for FREE. Prices for Hot Pluto Advertisers range from $19.95 to $99.95 (USD) per month.

About CFM Media Holdings:
Founded in 1984 as Computerware for Micros, CFM was a leader in the computer industry at a time when personal computers were only emerging as business tools. Mr. John Hillam as the principal shareholder of CFM Media Group has a long tradition in the infotainment industry. Mr. Hillam’s father founded CFM almost 25 years ago and it grew rapidly after with the sale of its anti-virus software operations to McAfee Associates Inc. in 1996. CFM Group operates a global business based in three continents; the U.S., Australia and Thailand.

CFM has evolved into a successful global CD and DVD publisher for many well known software products distributed principally under the CFM Media™ brand name. From its ownlibrary of DVD movies, CFM Media publishes its own products and has recently introduced a new range of Mobile Phone Games under the name “Mobile Game Disc”

For more information about this release, contact:
HOTPLUTO (Brett Hill)
661.305.7476
or:
CFM Media Holdings:
info ( @ ) cfmmedia dot com

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Visit Hotpluto.com/ Brett Hill Website

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