Hong Kong Travel Site Creates New Interface For Fall

HongKonghotel.com announced site changes for Fall 2010 that will allow Hong Kong travelers to find more easily hotel rooms while maintaining an interface already familiar to its customers. End Quote

(1888PressRelease) July 21, 2010 - The travel website, Hong Kong Hotel, is making new, improved changes to its site in time for those consumers who are making trip plans for the Fall season, according to the public relations officer of the company. Hongkonghotel.com matches guests with the hotels in the Hong Kong area, and this revamp of the interface system is designed to improve the quality of that interaction, the PR officer maintained. "This is one of several things we're doing to make sure we remain competitive with other companies in this industry," she said, "and to keep attuned to the trends and patterns of our clients."

It's sometimes a difficult thing to make changes in an established website, said the PR officer, likening the updates to the modifications that happen when adjustments are made to brand recognition. If a company isn't careful, she said, the customer might not like the new logo for the brand, or the new site. It's important that whatever changes are made that customers find them easier to use, allowing them to find the things they need more quickly, such as available dates and hotel selections.

"The current business world is taking a look at how people comprehend visual information, whether it's a brand logo or a web site," said the PR officer. "It's a fascinating field that reveals how visual information can create successful relationships between a company and the consumer. Some of these findings will be included in the design changes we're making for the Fall travel season.

"It's a tricky balance," she concluded, "but a necessary one, providing a way to provide the information the consumer wants, while maintaining the familiarity the consumer needs to be comfortable, in order to keep old clients and obtain new ones at the same time."

The travel site HongKonghotel.com makes available to its visitors numerous hotels in Hong Kong and the surrounding area. The easy-to-use site allows its viewers to find available reservation dates as well as to examine each of the 100 plus hotels listed. The site can be explored at http://www.hongkonghotel.com.

###

space

Other Related Press Releases