Honey Hill Farms Announces Rocky Road Frozen Yogurt Flavor With Marshmallow And Nut Pieces For Honey Hill Farms Frozen Yogurt Shops

New Frozen Yogurt Flavor Rocky Road with real pieces of nuts and marshmallow. End Quote

(1888PressRelease) April 16, 2011 - Russellville. AR - Sugar Creek Foods, a privately-held frozen yogurt manufacturer with independently owned and operated end-users throughout the United States, has designed the new Honey Hill Farms flavor Rocky Road containing pieces of marshmallow and nuts combined with a decadent chocolate frozen yogurt base. Sugar Creek, a pioneer in using bulky flavorings in its Honey Hill Farm's frozen yogurt products such as fruit purees, cookies, and nuts, is excited about this new flavor.

Scott Van Horn, President and partner said, "This is a very unique product for the soft-serve industry. We are constantly testing and designing products for our customers that separate their shops from all others." Bud Gunter, VP Sales and partner said, "Rocky Road will give frozen yogurt shops an edge in the ever-competitive frozen yogurt business, just like our other bulky flavoring offerings." "Seldom has a yogurt producer created and introduced a new flavor that will have such a positive impact for our store as Rocky Road. Rocky Road will be a favorite with our customers immediately. I think it will rival Chocolate and Vanilla. Sugar Creek has hit a home run with Rocky Road," stated Mike Mathes with Pile High Desserts.

Van Horn and Gunter both predict this will be a top seller among their end-users. "Rocky Road has been a favorite ice cream flavor among consumers, but, adding the bulky flavorings like marshmallow and nuts you see in a traditional hard-pack ice cream was a challenge to reproduce in a soft-serve product that has to run through a soft-serve machine," stated Van Horn. Sugar Creek is currently testing another flavor using the same type bulky flavoring system to round out their new seasonal flavoring offering. "We believe it's another unique flavor and will surprise the industry just like Rocky Road," commented Gunter. New and exciting flavor selections are part of the key to success in the self-serve frozen yogurt shop business, and Sugar Creek plans to continue to be on the cutting edge in frozen yogurt development. Sugar Creek just recently introduced Lemon Ice Box Pie and Tropical Sorbet (blended pineapple, papaya, & key lime) along with Rocky Road, and have two additional new flavor concepts for the summer frozen yogurt season that will complement its 40-plus frozen soft-serve dessert flavor selection.

About Sugar Creek Foods International, Inc.
Sugar Creek Foods International, Inc. is a leader in the frozen yogurt and custom frozen soft-serve mix industry. For over 65 years, Sugar Creek has pioneered development, production and marketing of frozen soft-serve dessert mixes. The Company operates a production facility in Russellville, AR, which manufactures its national brand Honey Hill Farms frozen yogurt, which is real dairy and contains live active cultures. Sugar Creek offers branded and private label frozen yogurt, ice cream, frozen custard, sorbet, & smoothie mixes. Sugar Creek's end-user customers include frozen yogurt shops, convenience stores, quality restaurants, ice cream shops, custard shops, colleges, foodservice locations, and international chain accounts. www.sugarcreekfoodsinc.com www.thehoneyhillfarms.com

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