Home Improvement Franchise Sets Foundation for California Development

ShelfGenie's Customized Cabinet Solutions Offers Lucrative Multi-Unit Franchise Opportunities. End Quote

Atlanta, GA (1888PressRelease) October 22, 2014 - With the U.S. housing market still rebounding from the recession, home owners are opting for functional improvements that help their homes stand out in the market and increase in value. One growing trend is customized kitchen organization. ShelfGenie, the industry leader in custom designed shelving solutions, will be exhibiting at the 2014 West Coast Franchise Expo from October 23-25. Along with a one-of-kind kitchen cabinet simulation on display, the franchise will be enticing multi-unit franchisees to expand into the key markets of San Diego, LA and San Francisco.

Currently the only franchise that specializes in glide-out shelving solutions, ShelfGenie is hoping to attract entrepreneurs eager to get in on the ground floor of a growing industry. The National Association of Home Builders (NAHB) predicts steady growth in remodeling activity throughout 2014 and into 2015 with traditional bath and kitchen projects remaining the most popular remodels.

With remodeling on the rise, home improvement companies offering unique solutions for everyday problems tend to stand out and have the most room to grow. ShelfGenie's clients improve their cabinet access and increase storage space by up to 50 percent. The brand's glide-out shelves are strong enough to hold items up to 100 pounds and eliminate the need to kneel down and dig through cabinets for hard to reach items. Some of the company's most popular storage solutions include pantry organization, base cabinet solutions that put all items within easy reach, blind corner solutions, and two-tiered pull-out shelving.

"Before every remodel, we help our clients identify the 'pain points' or the organizational and access challenges they encounter in their daily lives," said ShelfGenie CEO Allan Young. "Our talented group of designers and installers take the time to understand and treat every client uniquely so that we turn those challenges into solutions that fit their lifestyle. This business model has translated to great success nationwide and in California and we know there is a high demand throughout the state that we are ready to meet."

ShelfGenie has two California franchises with one currently operating in Orange County. The company is forecasting an additional 5 to 6 franchisees will be operating in the state by the end of 2015. This year, the company hit more than $20 million in sales and is on pace to open nearly 45 additional franchise locations in the U.S. and Canada in 2014.

Franchisee Lorna Ross has made quite an impact in the Los Angeles area with her inspiring story. After serving as a JAG officer in the Air Force and Project Manager at Honeywell and surviving some difficult personal hardships, Lorna knew something was missing in her life and that's how she discovered ShelfGenie. Since 2012, she has been serving Los Angeles, Orange and San Diego County homes and two years later her gross revenue has doubled and she is constantly growing her team of designers and installers.

"After overcoming some personal adversity I was looking for purpose in my life beyond the corporate world. I was enticed by ShelfGenie's high-end product, reputable concept, and unique niche it fills in the home improvement space," said Ross. "Finding solutions to the frustrations homeowners encounter has been a rewarding experience and I'm eager to continue building on this success."

As the premier franchise expo on the West Coast, the WCFE brings together qualified prospects with a variety of franchise companies looking to expand west of the Mississippi. Additionally, the conference will host more than 40 free and informative seminars along with five symposia covering a wide range of topics such as "What Do I Need to Know Before Buying a Franchise," "Getting Ready to Franchise Your Business," "Financing Options for Franchising: Your Best Alternatives Today" and more.

To learn more about the West Coast Franchise Expo and how to register, visit www.wcfexpo.com. For franchising opportunities and additional information about ShelfGenie visit www.ShelfGenie.com.

About ShelfGenie
Based in Atlanta, GA and founded in 2000, ShelfGenie is the industry leader in customized cabinet shelving solutions. With more than 160 locally owned and operated franchise locations operating throughout 22 states and Canada, ShelfGenie solutions are tailored to a consumer's needs and the way they live. ShelfGenie's affordable, high impact shelves are designed to provide homeowners with easy access to their belongings in the kitchen, pantry, bathroom, garage or anywhere there is a cabinet or shelf.

For more information on ShelfGenie, visit http://www.ShelfGenie.com/pr or call (888) 543-4366.

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