Home Credit India Unveils Refreshed Brand Identity and New Logo, Aims to Transform Shopping Experience
The new branding showcases Home Credit India as a global fintech company that is transforming the way the world shops through simple and seamless financing solutions.
- (1888PressRelease) September 06, 2017 - Gurgaon : Home Credit India, one of India’s fastest growing non-banking financial company, today unveiled its refreshed brand identity and logo with a new tagline of ‘Now You Can’.
• Contemporary logo conveys sense of optimism and belonging
• Tagline ‘Now You Can’ signifies confidence, energy, and positivity
In its new avatar, Home Credit India aims to make things that matter the most to customers more affordable through advanced technology, pan-India footprint, and presence at the point of sale, be it in store or online. The new brand identity is in sync with evolving needs and aspirations of Home Credit’s customers. For Home Credit, these customers are “shoptimists” – ordinary people with a positive, can-do outlook in life and who believe that anything is achievable. Empowering, seamless and reliable is the experience that Home Credit aims to deliver to these shoptimists through this major rebranding exercise. While the new logo has a prominent smile with the value proposition around the attributes of being optimistic, progressive and belonging, the tagline ‘Now You Can’ shows the brand as an enabler for a better future for customers.
Announcing the launch of the new brand positioning, Tomas Hrdlicka, Chief Marketing Officer, Home Credit India said, “For us, customers and their aspirations lie at the heart of our business. We want our “shoptimists” to feel smart and confident and have the best shopping experience so that they can live a happier life. The brand repositioning is a big milestone in our journey and clearly reflects our endeavor and commitment to help people across India afford things they need in their lives. Above all, the new logo and identity represents what we stand for today – Providing a new and wholesome shopping experience.”
The upcoming festive season will see this new branding and logo being used across a range of marketing campaigns and communication at thousands of point-of-sales. The communication in these campaigns will revolve around themes of customers staying connected with their family and friends with a smartphone at 0% interest and similar other promotions. Home Credit India is also launching series of promotional campaigns with double (0% interest and 0% down payment) and triple zero (0% interest, 0% down payment, and 0% processing fee) financing offers on some selected mobiles of various manufacturers like Motorola, Vivo, Nokia etc for limited period.
Home Credit India’s philosophy of providing consumers across age groups and varied profiles better access, more products, easier repayment channels and affordable EMI options that makes shopping affordable remains unchanged. Further, the rebranding reaffirms Home Credit’s commitment to being a responsible lending institution committed to drive credit penetration and financial inclusion by offering financial solutions that are simple, transparent and accessible to all.
Home Credit India has been at the forefront of redefining customer experience through innovative products and services. The company recently launched a one of its kind Online Mini Cash Loan product. In May, the company launched a Mobile App that provides customers access on the go to his/her loan details, repayment schedule and information on the due amount.
About Home Credit India
Home Credit India Finance Pvt. Ltd. is a leading consumer finance provider that is committed to drive credit penetration and financial inclusion by offering financial solutions that are simple, transparent and accessible to all. One of India’s leading non-banking financial companies, Home Credit India has operations in 77 cities across 15 states in the country. The company has a strong network of 17,000 points-of-sale through which it services over 3 million customers through an employee base of over 17,000. Home Credit India has been recognized by Aon Hewitt as a Regional AON Best Employer 2017 for employer excellence.
About Home Credit B.V:
Home Credit India is part of Home Credit B.V., an international consumer finance provider with operations in 11 countries where there is high potential to grow. Founded in 1997, we focus on responsible lending primarily to people with little or no credit history. Our services are simple, easy and fast. We operate in highly attractive markets with significant barriers to entry. We are a leading provider of consumer finance in selected countries. It is our experience and knowledge across the different markets, which sustainably puts us ahead of our competitors. We drive and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience – the first for many of our customers. We promote higher living standards and meet borrowers’ financial needs. Our 148,000 employees have so far served over 83.7 million customers through a vast distribution network comprising 364,735 points of sale, loan offices, branches and post offices. HCBV’s total consolidated assets reached EUR 15.9 million as at 30 June 2017.
More information on Home Credit India is available at www.homecredit.co.in
More information on HCBV is available at www.homecredit.net
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