Holiday Inn Dubai's - Al Barsha Blood Donation Drive a Success
Living up to its image of a socially responsible corporate that cares for the community, Holiday Inn Dubai - Al Barsha conducted a blood donation drive on March 4 to support the Dubai Health Authority's Blood Donation Centre at Latifa Hospital (previously Al Wasl Hospital).
- (1888PressRelease) March 06, 2012 - "Ever since our inception as one of Dubai's leading business hotels we have woven our commitment to society into the way we think and act. The blood donation drive reflects this. It's part of our Holiday Inn Dubai - Al Barsha "Love You Campaign" says Roxana Jaffer -Resident Director Holiday Inn Dubai - Al Barsha
With the inception in 2007 of ''The Holiday Inn, Dubai Loves You Campaign" with a remit to go beyond the bottom line, the Holiday Inn Dubai - Al Barsha tries to build civic society in its endeavors. Corporate Social Responsibility is demonstrated with its tag line "Life isn't worth living unless it's lived for someone else""Hadith of Prophet Mohammed (SAS).
Working closely with NGO's locally and abroad have demonstrated that Holiday Inn as a brand like the colour of its logo is "green" and that we are conscious of others not so well off both financially or in faculties - be they physically or mentally challenged or financially powerless. Some notable actions have been Valentine's "Tea Party" for Children with special needs , 2010"Pakistan Flood Relief" Appeal and Labour Camp "Carom Tournament" as well as dedicated staff running a "Marathon" For a Cause and Iftar for underprivileged children of "Action Care" and "Al Noor Training Centre" bringing a smile to many a face in their time of need.
For 2012, the Holiday Inn Dubai Al Barsha is dedicated its efforts by partnering World food program (WFP), an arm of UNICEF and is committed to feeding 100,000 underprivileged children in the year.
"CSR isn't an add-on or stratagem to earn goodwill. Rather, it's part of our hospitality DNA, which demands that we take proactive steps to help others. Blood donations are a way to help, being an essential component of our healthcare system," she adds.
According to Roxana , 11.8 pints of blood were collected during the drive. "We provide blood and blood products for transfusions to all DHA hospitals, the Thalassemia Centre, Trauma Centre and several private hospitals in Dubai. A pint can save three lives and I sincerely appreciate the contribution of Holiday Inn Dubai - Al Barsha . Its efforts like these that make a difference," She added.
For further information, please visit our website at www.hialbarsha.com.
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