When Tony and Virginia Chandler decided to release their 15 year-old novel, The Last Dragon of the North, to indie publisher, Double Dragon, they hadn't given a thought to strategic marketing. However, sometimes things just go right. In the past 3 years, America has had a love affair with all things fantasy and it isn't going to stop in 2012, coincidentally, the year of the Dragon.
Sometimes we carefully plan the release of creative work around other similar events hoping for the best. And, there are other times that we make no ...
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