Hitachi Brand Campaign Highlights Its Leadership in the Social Innovation Business

Hitachi America, Ltd., a wholly-owned subsidiary of Hitachi, Ltd. announces the debut its new U.S. all-digital corporate brand campaign. End Quote

(1888PressRelease) September 26, 2012 - Hitachi America, Ltd., a wholly-owned subsidiary of Hitachi, Ltd. announced the debut its new U.S. all-digital corporate brand campaign. The multimillion dollar campaign illustrates and highlights Hitachi's products, services and solutions supporting four key industry sectors: Automotive, IT, Medical and Power industries.

According to Lauren Raguzin, Director of Branding and Corporate Communications for Hitachi America, Ltd., "The campaign utilizes infographics to illustrate very simply how Hitachi's products, services and solutions are deeply embedded in so many elements of society, while reinforcing Hitachi's leadership position in the Social Innovation Business; a field that focuses on creating safe and secure advanced social infrastructure that is supported by highly sophisticated IT."

The campaign, which is targeted at opinion leaders, C-level executives and key business decision makers, begins today through March, 2013 across a wide spectrum of digital media outlets. Online media includes: Atlantic, BloombergBusinessweek, Forbes, Harvard Business Review, Google, LinkedIn, Politico and The Washington Post. Additionally a campaign microsite launched today at http://www.hitachi.us/innovation.

The microsite includes four different interactive landing pages, where visitors can explore and learn more about Hitachi's deep expertise. For example, Hitachi pioneered the first Open MR system and Hitachi has also developed cutting edge proton beam technology being used to treat certain forms of cancer.

MRM NY is responsible for the digital creative and production and the media buying is handled by Initiative NY. Billings for the account were not disclosed.

Michael Mclaren, President, MRM East adds, "We are really excited about this new campaign - it's smart, fresh and bold, leveraging MRM's expertise in simplifying complex technical challenges; we were able to deliver a robust digital creative solution showcasing how Hitachi answers society's call for new and greener environmental solutions by introducing new technology through the "Social Innovation Business". The campaign drives awareness of Hitachi as a leader in the social infrastructure business and presents ideas that look at Hitachi's business through the lens of how Hitachi technology helps people in their everyday lives. By creating overall awareness for the range and depth of Hitachi technologies; a more qualified audience will be driven to the U.S. portal through digital channels."

Learn more about Hitachi's Social Innovation Business on Twitter or learn about all of Hitachi's activities in the US at Twitter

About Hitachi America, Ltd.

Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit http://www.hitachi-america.us/. For more information on other Hitachi Group companies in the United States, please visit http://www.hitachi.us/.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com/.

About MRM:
MRM is a top global digital agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 31 offices in 22 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit http://www.mrmworldwide.com/.

About Initiative North America
Initiative is a performance led media communications agency and a worldwide network within IPG Mediabrands (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services companies. Initiative is focused on solving its client's business challenges and believes data, insights and creativity drive business results. Data, analytics, insight, strategy and innovation are central to all our services and we hold ourselves accountable to our client's business goals. This commitment is at the heart of Initiative's unique Performance Pathway process and our entrepreneurial culture. The agency's worldwide network is comprised of more than 2500 executives working in 91 offices across 70 markets. Initiative's comprehensive range of communications services include: insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management.

Contacts:
Cindy Hecht
Hitachi America, Ltd.
914-333 -2989
Cindy.Hecht ( @ ) hal dot hitachi.com

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