Hindustan Times partners with AdIQuity for it's iPad App
AdIQuity, a global mobile ad network has partnered with Hindustan Times iPad app. Now the AdIQuity advertisers can easily reach premium consumers.
- (1888PressRelease) July 10, 2013 - Hindustan Times has partnered with AdIQuity, a global mobile ad network for running premium advertising campaigns on its iPad App. According to Hindustan Times, the app is second such application on iPad device. It is a free of cost application available for download on the iTunes app store. The application is easy to use and offers customization options to the users.
"The partnership enables AdIQuity to bring mobile advertisements to hundreds of thousands of highly engaged and informed iPad readers of Hindustan Times while facilitating advertisers to easily reach the most premium mobile users through the app," said Anurag Dod, CEO, AdIQuity.
The app has a good mix of Indian and global audience and enjoys tremendous popularity amongst users. The app offers advertisers tremendous scope for innovation with a wide variety of ad units and formats including rich media and video.
AdIQuity offers high eCPM and fill rate making it an obvious partnership choice by HT. Under this partnership, AdIQuity will have access to app's entire inventory, while HT will benefit from AdIQuity's access to premium brand advertisers as well as hundreds of global premium ad sources. The inventory will also be available to premium global agencies through AdIQuity's Real Time Bidding Exchange.
Mr.Dod further added, "AdIQuity's spread across 200+ countries and ability to serve more than 18 billion monthly impressions will help in effective monetization of the available inventory. Publishers working with AdIQuity gain higher ROI and we look forward to deliver similar results for Hindustan Times."
About Hindustan Times
Hindustan Times is one of India's most respected and leading English dailies. The flagship newspaper of HT Media, the Hindustan Times was inaugurated by Mahatma Gandhi in the year 1924. Spurred by the leading faces of Indian journalism, Hindustan Times has evolved with the times, reflecting the changing India and is today the newspaper of choice of over 3.3 million Indians.
About AdIQuity
AdIQuity is a global mobile ads platform that enables mobile publishers to better manage and monetize their mobile properties. Based out of Bangalore, India, AdIQuity runs the first mobile RTB platform and the first mobile optimization platform respectively from Asia.
The platform has more than 12,000 active publishers and 100 mobile ad sources as partners. AdIQuity serves 18+ billion monthly impressions from 200+ countries.
Mail your inquiries to connect ( @ ) adiquity dot com or log on to www.adiquity.com for more information
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