Herbalife Expands Its Presence in India's FMCG Segment
Herbalife in India, a global direct-selling and nutrition company, today announced the launch of its new range of Shampoos and Conditioners in, Herbal Aloe Essence.
- (1888PressRelease) February 19, 2011 - As Herbalife continues to branch out in to newer segments and foray deeper into the FMCG market, its commitment to India continues to grow. Herbalife's range of outer nutrition products now include hair essentials such as the Herbal Aloe Everyday Shampoo and Herbal Aloe Everyday Conditioner that can be purchased from the nearest Herbalife independent Distributors*.
Apart from the soothing Aloe Vera, these products also contain herbal and natural ingredients such as avocado, rosemary, grape seed and ginger extracts, making the products gentle enough to use on a daily basis. Unlike most shampoos available in the market, the Herbalife Herbal Aloe shampoo and conditioner have the ability to provide essential nourishment to the hair and scalp. These products can be used by the entire family.
Commenting on this new endeavour, Bill Rahn, managing director, Asia Pacific, Herbalife said "Our expansion into the FMCG space is a result of Herbalife's aim to cater to the needs of the brand's growing customer base. By regularly following up on our customer feedback and paying close attention to their needs, we decided to create a range of Herbal Shampoos and Conditioners. This is definitely a huge step for Herbalife as this launch marks the aggressive growth and demand for Herbalife products here in the Indian subcontinent."
Further commenting on the launch, Ajay Khanna, country head, Herbalife India said, "Through Herbalife's, Herbal Aloe Everyday Shampoo and Conditioner, Herbalife will be reaching out to a wider audience. Hair care is in great demand today and backed by intensive product development and research we were able to create a range of hair essentials that provided the right nutrition for optimum hair care. We hope to pamper our customers with this newest 'healthy' addition to the Herbalife range of products."
Herbalife recently launched its range of outer nutrition products in India - 'Nourifusion' which includes creams and lotions, as well as a new flavour of its energy drink Afresh Ginger. The company also recently signed on cricket sensation Virat Kohli for its range of inner nutrition products.
*To contact your nearest distributor, please call 080 - 4031 1444 or Toll Free - 1800 102 2444for further details.
High Resolutions Pictures are available on request.
About Herbalife
Herbalife Ltd. (NYSE:HLF) is a global network marketing company that sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 74 countries through a network of approximately 2 million independent distributors. The company supports the Herbalife Family Foundation and its Casa Herbalife program to help bring good nutrition to children. Herbalife's website contains a significant amount of information about Herbalife, including financial and other information for investors at http://ir.Herbalife.com. The company encourages investors to visit its website from time to time, as information is updated and new information is posted.
For further information please contact:
Archana Singh
Herbalife India
+91 9686197654
archanas ( @ ) herbalife dot com
Sneha Menon
Gutenberg Communications
+91 9663765492
sneha ( @ ) gutenbergpr dot com
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