Heartline(R) Fitness Launches New Strength Equipment Brand

Heartline(R) Fitness Systems has created a new website exclusively for the company's strength training equipment brand, Heartline(R) Strength. Heartline's Performance Power Rack Series will be sold by the firm's direct sales force as well as the company's exclusive dealer network to high schools, colleges, Pro Sports franchises, and performance training facilities. End Quote

(1888PressRelease) January 29, 2015 - Heartline Fitness Systems announces the launch of a new brand website, http://www.heartlinestrength.com. The site will be focused on the company's performance training brand, Heartline Strength, and the firm's exclusive dealer and partner network.

"Well, we've been designing and manufacturing Heartline strength systems since 1983, I thought after 31 years, the least we could do would be to a create a website for our strength brand!" said Bob Burgess, Heartline's CEO. When we bought Heartline in 1995, Heartline was a manufacturer of commercial strength equipment--about 90 products strong, including two lines of belt-drive selectorized equipment." "However, we quickly discovered that we could not compete head-to-head with BodyMasters, Cybex, Flex, Icarian and Nautilus." "Interestingly, only two of those companies still exist today." "Fortunately, we were able to negotiate a licensing agreement with York Barbell to manufacture Heartline's circuit training equipment, allowing us to concentrate our design efforts on multi-functional training systems in the performance training space." "This focus enabled Heartline to invent a series of unique training products including the industry's first Dual CoreRack system that was introduced at the 1999 National Strength & Conditioning Association (NSCA) show in Atlanta, Georgia." "The Dual CoreRack(TM) allows two student/athletes to simultaneously train in all core lifting disciplines in a 10'x13' space."

"As we walked around high school weight rooms in mid-1990s, we discovered a lot of inefficient weight rooms--most of which centered around single-purpose equipment and room configuration," says Mr. Burgess. "We have always manufactured high-quality, reliable equipment, but we also wanted and needed to produce more multi-functional, cross training equipment--allowing us to design and build more efficiently through greater parts commonality."

"We recently incorporated SoOlis's product search engine, to better compile product SKU comparisons, enabling you to compare and contrast different products quickly and easily," says Bill Pugh, Heartline Strength's National Sales Manager. "Bottom line, we want our customers to make educated decisions concerning their training facility, and we want them to do that as efficiently and effectively as possible."

About Heartline
Since 1983, Heartline's promise has been to design, distribute and service the highest quality strength training and cardiovascular systems available. Through Heartline's direct sales network and exclusive dealer network, the company distributes Heartline®, Life Fitness®, Star Trac®, FreeMotion®, and Paramount® products in the U.S. Our clients include such high profile organizations as: Lincoln Properties, Kettler, Paradigm Companies, Fairfax County Public School System, Prince William County Public Schools, The JBG Companies, and the Washington Redskins.

---Heartline---® is a registered trademark of Heartline Fitness Products, Inc., t.a. Heartline Fitness Systems, Heartline Strength, and Heartline Strength Systems

Heartline Strength, A Division of Heartline Fitness Systems, 8041 Cessna Avenue, Suite 200, Gaithersburg, Maryland, 20879, Phone: 301-921-0661, www.heartlinestrength.com

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