Health Market Science Enhances HMS Organizations MasterFile

Delivers More Robust Solution To Maximize Account Based Sales Strategy And Execution. End Quote

Philadelphia, PA-NJ (1888PressRelease) November 30, 2010 - Health Market Science (HMS), the leading source for healthcare provider data and solutions, today announced a robust enhancement of its HMS Organizations MasterFile to help clients improve strategic selling and contracting with complex healthcare systems. Comprised of integrated delivery networks (IDN) and group purchasing organizations (GPO), these vastly complex networks pose significant challenges for our clients in the area of account based sales and execution.

"Our clients are looking to save time and resources wherever possible," said Matt Reichert, CEO, Health Market Science. "Systematically gathering information that is dynamic in nature, centralizing it, and keeping it up to date can be cost prohibitive--if that's not the true nature of your business. Our ability to provide trusted and up-to-date information at a highly granular level takes that burden off of our clients so they can better focus on their sales strategy and execution."

The IDN and GPO data in the HMS Organizations MasterFile offers relevant, timely and actionable demographic information as well as all four levels of IDN segmentation providing superior insight on levels of purchasing power across complex systems.

About Health Market Science

Founded in 1999, Health Market Science (HMS) is dedicated to providing the most accurate and useful data solutions to pharmacy, pharmaceutical, medical device manufacturers, health care providers, hospital systems, pharmacy benefit managers and other segments of the healthcare and life science markets. Our entire organization is focused on the quality of the solutions we deliver which starts with a relentless pursuit of acquiring, analyzing and cleansing more than 2,000 disparate data sources. HMS has the experience, technology, people, and processes to deliver the most accurate, timely healthcare provider MasterFile available in the market. With more than 140 employees, HMS uses innovative technology and domain expertise to help its clients comply with evolving federal and state based laws, reduce operational costs and maximize market opportunities. For more information visit healthmarketscience.com

Media Contact Company Contact
Gwen Hoover Stacey Levas
Altitude Marketing Health Market Science
gwen ( @ ) altitudemarketing dot com slevas ( @ ) healthmarketscience dot com
+1 610.421.8061 x4 +1 484.804.2702

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