Harvey Mackay Partners With One Social Media For Latest Book Launch

Harvey Mackay teams up with West Des Moines based social media agency, One Social Media, to help promote his latest book via social media. End Quote

(1888PressRelease) October 07, 2011 - New-York Times best selling author and national speaker, Harvey Mackay, is partnering with West Des Moines based social media agency, One Social Media, to launch his latest book, "The Mackay MBA of Selling in the Real World," via social media.

One Social Media will plan and implement the Internet and social media aspects of the book launch to entice people to buy, read, review and discuss the book in different online channels.

"We've partnered with Harvey and other authors before," Joe Soto, CEO of One Social Media, said. "We're excited to use the tools of social media strategically to target professionals who would really benefit from this book. Internet word of mouth and peer-reviews are extremely powerful in creating a generic growth in book sales."

One Social Media will use outlets such as blogs, Facebook, Twitter and a specialized website to generate buzz about Mackay's new book.

The Mackay MBA of Selling in the Real World covers topics ranging from how to find the right mentor, to earning the loyalty of your customers and overcoming rejection.

The book will officially be released to the public on Nov. 1, 2011. Until then, interested readers can access a free chapter of the book at Mackay's new website, http://www.mackaymba.com.

To access the free chapter of The Mackay MBA of Selling in the Real World, visit http://www.mackaymba.com, fill out your name and email address and look for an email containing the latest tried and true sales advice from Harvey Mackay.

Harvey Mackay is the author of the New York Times #1 bestsellers Swim With The Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. Both books are among the top 15 inspirational business books of all time, according to the New York Times. In total, Harvey's books have sold 10 million copies worldwide, been translated into 37 languages and sold in 80 countries. He also is one of America's most popular and entertaining business speakers. Toastmasters International named him one of the top five speakers in the world.

One Social Media is located in West Des Moines, IA. One Social Media consultants and project managers meet with clients, design social media campaigns, and monitor their clients' online social media engagement. The One Social Media team consists of sales-minded business strategists, creative online brand specialists and experienced social media innovators. One Social Media is committed to managing business reputation and brand identity in the marketplace while building a platform to attract new customers to businesses nationwide. Visit us at http://www.onesocialmedia.com.

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