Harrison College Corporate Partnership Division Announces Partnership With CasperSMSSM
Educational Institution Partners With Short Code Text Message Provider
To Connect With Business Partners And Increase Efficiency Of Internal And External Communications.
- Raleigh-Durham-Chapel Hill, NC (1888PressRelease) June 13, 2013 - Harrison College (http://www.harrison.edu/), an institution of higher learning with more than 5,000 students studying at 13 campuses and online, has announced the school's Corporate Partnership division is partnering with CasperSMSSM, a short code text message provider. This relationship will bring Short Message Service (SMS), a text messaging service component of phone, web or mobile communication systems using standardized communications protocols to allow the exchange of short text messages between fixed line or mobile phone devices, to four national and international corporate business partners, improving access and exposure to more than 42,000 employees.
With the rapid evolution of communication, text messaging is quickly replacing email as the standard form of written communication worldwide. With more than six billion SMS messages sent daily in the United States, according to Forrester Research, text messaging provides users with a simple, concise method of communication compatible with every mobile device. SMS messaging is expected to be a $150 billion-a-year industry by the end of 2013.
Through this partnership, Harrison College will provide outbound text messages, alerts, appointment reminders and marketing materials in a direct, one-on-one platform with staff members and corporate business partners affiliated with the school's Corporate Partnerships division. After significant research and testing, incorporating feedback from its corporate business partners, Harrison College will eventually unveil this feature to its students across all 13 campuses and online. Once available across all campuses, Harrison College will use the SMS service to deploy administrative and security alerts to staff, faculty, administration and current students. Unlike many SMS platforms available today, CasperSMSSM can assign keywords for Harrison College's social media campaigns, connect interested students with relevant information depending on their likes and interests, and include links back to Harrison College's website for additional information. Together, Harrison College and CasperSMSSM will be able to reach large contact databases simultaneously, fast and with ease. Internally, Harrison College will use CasperSMSSM to keep lecturers, researchers, corporate partners and administrative staff up to date with news, alerts and useful information.
The system is highly regulated and there is no additional cost to users for the notification service. Standard text messages rates may apply, though, depending on the user's wireless carrier and service plan.
QUOTES:
"Harrison College is excited to partner with CasperSMSSM to our staff as well as four highly esteemed corporate business partners convenient and efficient text messaging services," said Neil Stanley, regional president of corporate partnerships at Harrison College. "Not only will this allow for more effective communication across all our Corporate Partnerships division, but it will serve as a unique way to keep our valued business partners, staff and administration up-to-date with an unmatched level of community connectivity. We look forward to the many benefits this system will provide and are exciting to eventually expand this service to students and staff at our 13 campuses and online."
"We are very excited to announce our partnership with such a well-regarded and trusted institution of higher learning," said Scott Weaver, president and founder of CasperSMSSM. "This collaboration stands as yet another example of Harrison College's dedication to serving its corporate partners and staff in a manner that is most beneficial to their busy schedules and preferred method of communication."
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ABOUT HARRISON COLLEGE:
Harrison College is a contemporary, career-focused institution of higher education serving more than 5,000 students throughout the United States and Internationally. Harrison College has 11 campuses in Indiana and Ohio, two culinary schools in Indiana and North Carolina, and also offers courses online. The institution grants associate and bachelor's degrees across five schools of study: business, health sciences, information technology, criminal justice, and veterinary technology, as well as its culinary division, The Chef's Academy. Harrison College offers students a variety of learning environments including online, traditional classroom, or a combination of both. Harrison College's Corporate Partnership program, which partners with businesses and organizations to develop and teach a customized curriculum across a variety of disciplines, has the ability to go on-site at a company or organization's facility or facilities to assist in education in the fields of health sciences, culinary, leadership certification, IT certification preparation and health informatics. Harrison College is accredited by the Accrediting Council of Independent Colleges and Schools (ACICS) and is dedicated to excellence in higher learning. In addition, the college is currently a Candidate with The Higher Learning Commission and an affiliate of the North Central Association (HLC-NCA). Harrison College was founded in 1902 as Indiana Business College.
Kathleen Donnelly
MMI Public Relations
(919) 233-6600
kathleen ( @ ) mmipublicrelations dot com
http://www.mmipublicrelations.com
http://twitter.com/MMIPR
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