Harkins Northfield Theatres Unveils Loyalty Program, Offers Amenities for Movies in Denver

2012 Movie Loyalty Program Offers the Ultimate Movie Going Experience on a Budget. End Quote

Denver, CO (1888PressRelease) November 22, 2011 - Harkins Northfield Theatres at Stapleton unveiled its coveted Loyalty Cups and Loyalty T-Shirts Thursday, November 17. To celebrate the launch, the first 200 people in line for the Twilight Saga: Breaking Dawn - Part One received a complimentary Loyalty Cup for discounted soft drinks at movies in Denver throughout 2012.

Harkins' Loyalty Cups and T-Shirts reward moviegoers with $1 soft drink refills each time they bring their Loyalty Cup and a free medium popcorn each time they wear their Loyalty T-Shirt to Harkins Northfield through the end of 2012. With a new design and the same incredible value, the Harkins Loyalty Cup and T-Shirt are perfect for movie lovers and families on a budget looking for things to do in Denver.

The Loyalty Cup and T-Shirt have become synonymous with ultimate movie going in Denver and continue to make movies in Denver affordable. Arriving just in time for the multitude of movies to be released this holiday season, the Loyalty Cups and T-Shirts compliment the Denver movie theater experience available on Harkins' Cine Capri movie screen, the largest screen in town.

The 2012 editions are available for purchase at Harkins Northfield Theatres at Stapleton or online at www.harkinstheatres.com. Loyalty Cups retail for $4.75; Loyalty T-Shirts are $25 and both are valid until December 31, 2012.

The Harkins Denver movie theater, located at 8300 E. Northfield Blvd, offers the following amenities to moviegoers looking for a unique movie going experience:

Harkins PlayCenter is an exclusive in-lobby children's activity center offering a supervised, engaging environment for children ages 3 through 8 to play games, read books, and of course, watch movies, just steps from mom and dad's auditorium. For only $6 per child, it's a bargain to enjoy your movie knowing your children are with trained professionals who are background checked and fingerprinted.

Harkins' Party Popcorn Bag is a great buy for this season's holiday parties and football games. Everybody loves movie theater popcorn, especially Harkins' award-winning popcorn. Available for just $10, these giant bags of popcorn feed up to 10 of your friends as you settle in on the couch for a movie night or big football game. Visit Guest Services at any Harkins theater for details and purchasing.

The Cine Capri® auditorium offers an amped up movie experience. It offers Denver's largest movie screen, more than 70 feet wide, and the ultimate in projection and sound technology with 30,000 watts of pristine digital sound. Topped off with stadium-style Ultimate Rocker® loveseats, families looking for an unsurpassed experience to see movies in Denver shouldn't miss the Cine Capri®.

Summer Movie Fun is a 10-week program for children to enjoy some of Hollywood's best family films for less than $1 per film. Children can enjoy a movie a week for 10 weeks to cool off during the warm summer months. The 2012 Summer Movie Fun line up will be released in March 2012.

Harkins Theatres is the largest family owned theatre chain in the country and the premier movie exhibitor of the western United States operating more than 420 screens. Featuring a larger selection of film, snacks and innovative amenities to moviegoers since 1933, Harkins Theatres is renowned for its commitment and passion for offering the ultimate movie going experience.

Founded by renowned showman, inventor and community leader Dwight "Red" Harkins, Harkins Theatres has historically been a trailblazer for advancements in the motion picture exhibition industry.

DENVER CONTACT:
Jenny Foust
CSG|PR
303.433.7020
jfoust ( @ ) csg-pr dot com

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