Handcrafted Luxury Debuts At Casual Markets with The Lucerne Collection From Pride Family Brands

Intricate curves and curls define the casual yet luxury appeal of the new Lucerne Collection from the award-winning designers at Pride Family Brands. End Quote

(1888PressRelease) June 25, 2011 - Debuting in Pride Family Brands' Showroom #1747 at the Chicago Merchandise Mart during the upcoming casual furnishings markets, The Lucerne Collection is another handcrafted wrought aluminum introduction from Pride Family Brands, the manufacturer of luxury casual furnishings. Slender curves and curling elements are incorporated into a casual yet luxurious look for the new Lucerne Collection.

"The popularity of the wrought aluminum construction continues to grow with retailers and consumers," said Jamie Lowsky, C.E.O., Pride Family Brands. "Each year our designers strive to create unique looks that span traditional to transitional motifs. With its casual and free flowing elements, Lucerne's attraction is not only in its price point, but the overall design as well."

Wrought aluminum taking on curves and curls make up the fresh back and arm elements of The Lucerne Collection. Oversized, weather resistant cushions put the finishing touch on the design. A full complement of items are available in the Lucerne Collection including deep seating pieces and sling and cushioned dining sets. Pride's premium powder coat finishing and hand applied decorative antiquing is featured on all units.

"Our retail partners have encouraged our design team to add more wrought aluminum designs," said Rory Rehmert, vice president of sales and marketing for Pride Family Brands. "The wrought aluminum process enables cost efficient manufacturing and allows us to provide price point alternatives to fit all segments of today's consumers."

For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.

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