Handbook to help small business owners get maximum returns on their website
Changing the landscape of media, Internet has not only made the publicity affordable by many business owners, but has also given birth to many entrepreneurs. Just in no time they can let people know what they do and are even able to sell directly through the e commerce websites. However, not of all them quite know how can they maximize the potential of their websites and boost their business.
- (1888PressRelease) April 16, 2015 - Your first Website- Get Max Out of It, is handbook to help those people.Earlier, when people needed websites they knew they need designers and programmers with knowledge of Photoshop and HTML. Now a days, there are host of affordable and easy to build options with which people can get websites on their own. If they are stuck they can again take help from the programmers. However, most of the business owners tend to miss the idea that website is a potential marketing tool, realizes the author of the handbook, Dr. Anju Dave Vaish, who is a Marketing Communications Pro and runs a Strategic Communication and Design Consulting.
Anju experiences that most of the people get stuck with only the look and feel when they are building the website or the functionality that they want. But it's only later when they feel that website is not being visited or not quite helping their business. The handbook helps to understand the broad concepts of setting the objective, knowing your customers and competition, engaging your visitors, keeping the content fresh, and above all how to maximize the return on your investments!
Besides, the book also explains envisioning the scalability as your business grows, simplifying the technical complexity, planning and implementing in phases. Hope many small business owners, solo professionals will be able to derive benefits from it.
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