Gutenberg Wins Two Platinum dotCOMM Awards for World Food India Campaign
Agency wins in Social Media Marketing and Social Campaign categories for 2018.
- (1888PressRelease) August 02, 2018 - New Delhi, India & New York, NY – Gutenberg, an award-winning global and integrated digital marketing communications firm, is honored to be the recipient of two Platinum dotCOMM Awards for its World Food India (WFI) 2017 campaign in the Social Media Marketing and Social Campaign categories for 2018.
The main objectives of Gutenberg’s seven-month strategy included positioning WFI as a landmark event, revolutionizing the global food processing industry; showcasing India’s unique position as one of the largest food producers globally by educating the world about the positive impact of government policies; and driving widespread awareness and international participation.
“These awards are a testament to Mrs. Harsimrat Kaur Badal and her team’s vision at the Ministry of Food Processing Industries of bringing the world’s leading food companies to India for a truly global event which led to $18 billion in MoU’s. We are so honored to be receiving these awards for our World Food India campaign,” states Singh, “and we are especially delighted that it even brings more attention to the subject of India being an integral player on the world stage for food production and processing.”
Gutenberg’s PR initiatives extended across owned and paid media for the WFI campaign, which included website and social media (twitter, Facebook, LinkedIn) planning and development, garnering successful results that included:
• Over 4000 leads generated, comprising potential exhibitors, investors, delegates, and other partners
• More than 3,000 posts created across social media platforms
• Over 100 million impressions through social media
• Vast growth in Twitter followers – as of November 8, 2017, followed increased from 1400 to 150k
• Dominating twitter sphere through eight successful trending activations
The dotCOMM Awards, an international competition administered and judged by the Association of Marketing and Communications Professionals, honors excellence in web creativity and digital communication. The competition is unique in that it reflects the role of creatives in the dynamic web that is transforming how we market and communicate products and services.
About Gutenberg
Gutenberg is an integrated digital marketing communications firm headquartered in New York, with nine offices in the US, UK, India and Singapore. Gutenberg͛s team of 100+ storytellers includes digital ninjas, authors, editors, playwrights, filmmakers, brand wizards, PR mandarins, SEO buffs, programming geeks and sociologists. To learn more about Gutenberg, visit us at www.thegutenberg.com .
About dotCOMM Awards
dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
Media Contact:
Alisa Steinberg, VP, Public Relations Gutenberg
alisa ( @ ) thegutenberg,com (w) 646 775 6314
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