Gutenberg Agency Announces Silver-level Sponsorship Of Sree's Social Media Weekend
Leading integrated digital and PR firm contributes to premier educational seminar in social media trends at CUNY Graduate School of Journalism.
- (1888PressRelease) June 08, 2018 - New York, NY – Gutenberg, an award-winning global integrated digital marketing communications firm, is pleased to announce the firm’s Silver Sponsorship of Sree’s Social Media Weekend (#smwknd), a premiere social media conference that took place June 1st and 2nd at the CUNY Graduate School of Journalism. The Weekend was jam-packed with two days of workshops, panels, and plenary sessions to keep its more than 300 attendees up-to-date on the latest in social media. Along with the agency’s contribution to this educational seminar, Gutenberg also sponsored the event’s Thursday Opening Night on May 31st, which featured an evening of networking and special guest speakers.
Harjiv Singh, Gutenberg founder and CEO, states, “We were extremely pleased and excited to be part of such an important event. Our agency prides itself in being on the cutting-edge of the latest communications trends. Being a sponsor of Sree’s Social Media Weekend is representative of our credo in providing the best in storytelling that transcends business.”
The Weekend also included many extras such as “Social Media Doctors” who provided one-on-one coaching, professional headshots, continued networking opportunities, and fireside chats with well-known figures such as E Street Band and Netflix Lilyhammer’s Steve Van Zandt; CNN Reporter Joan Walsh; Pulitzer Prize winning author David Cay Johnston; New Yorker Cartoonist and CBS News live drawer Liza Donnelly; and March for our Lives activist Adam Alhanti. #smwknd is the brain child of Sree Sreenivasan, who created the two-day conference in 2011 while he was a dean at the Columbia University Graduate School of Journalism. According to Sreenivasan the event garnered a robust social presence with 7,445 tweets, 243 million impressions, and 10.5 million people reached.
“Putting together a major conference requires lots of hard work and lots of resources,” Sreenivasan comments. “We were thrilled to partner with Gutenberg to make #smkwknd a success. We are grateful to Harjiv and the team for their support in getting hundreds of people retrained in the skills they need to thrive in a changing marketplace.”
Gutenberg is a one-stop digital agency offering clients more powerful campaigns with impactful corporate marketing strategy that encompass public relations, digital, video and mobile narrative services. Gutenberg understands that change is the only constant and the firm continually reinvents itself to resonate with the changing times by renewing their commitment to be the leading storytellers and content creators across a myriad of industries.
About Gutenberg
Gutenberg is an integrated digital marketing communications firm headquartered in New York, with nine offices in the US, UK, India and Singapore. Gutenberg’s team of 100+ storytellers includes digital ninjas, authwors, editors, playwrights, filmmakers, brand wizards, PR mandarins, SEO buffs, programming geeks and sociologists. To learn more about Gutenberg, visit us atwww.thegutenberg.com.
About Sree’s Social Media Weekend (#smwknd)
Social Media Weekend is two days packed with workshops, panels, plenary sessions and lots of extras that keep attendees on top of everything they need to know about Social Media. The extras include: Social Media Doctors who provide one-on-one coaching, professional headshot, parties, great networking and fun. The Weekend was started by Sree Sreenivasan while he was dean at the Columbia University Graduate School of Journalism. In 2015, when Sreenivasan was Chief Digital Officer at the Metropolitan Museum of Art, #smwknd moved to the CUNY Graduate School of Journalism.
Media Contact:
Alisa Steinberg, VP, Public Relations
Gutenberg
alisa ( @ ) thegutenberg dot com
(w) 646 775 6314
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