Gulder Ultimate Search 10 To Produce Two Ultimate Champions ... As Search Returns To Akwa Ibom

Gulder Ultimate Search is 10! And the Gulder brand is leaving nothing to chance in ensuring that this year's edition becomes the most memorable since the reality TV show was first beamed to TV audiences in 2004. End Quote

(1888PressRelease) July 20, 2013 - The reality TV show is famed for being a survival type reality TV show. The potential contestants undergo grueling challenges during the selection stages, while the successful candidates who eventually make it to the jungle face even more daunting tasks and have to survive the elements of nature for several weeks.

For the first time in the history of Gulder Ultimate Search, consumers at home will have the opportunity of taking part in the search. Speaking on the novel development, Mr. Walter Drenth, Marketing Director, Nigerian Breweries Plc., stated that participation in the virtual search would be via mobile phones and would be in two stages.

For the first stage, he said, "All a consumer has to do is to buy a bottle of Gulder, check under the crown cork for a code, and send the code to a designated short code to stand a chance of winning recharge cards."

The second stage, according to Mr. Drenth, would involve consumers providing correct answers to questions from clues related to the Gulder Ultimate Search 10 transmitted on TV. The Marketing Director added that, "At the end of these interactions with the brand, and when the final anchor challenge is cracked, 12 contestants would be shortlisted for a one-day final search and the winner of the virtual search would be presented with a brand new Mitsubishi Pajero 3.0L GLX MT courtesy of our official automotive partners, CFAO Motors Nigeria."

Speaking further, Mr. Drenth, revealed that the consolation prizes for the virtual Gulder Ultimate Search are: Gulder Gift packs, DSTV Walkas, Android phones, tablet PCs and recharge card worth millions of naira.

He also announced that Gulder Ultimate Search, Nigeria's first 100 per cent local content reality TV show, would be staged at the Usaka forest, located in Obot Akara local government, Akwa Ibom State. It would be recalled that the Usaka jungle also played host to the ninth edition in 2012. The 10th edition, themed "the 10th Symbol", promises a 'jungle' experience that would linger in the memories of viewers for years to come.

This year, 12 contestants would lock horns for the grand prize of N10 million and a brand new Mitsubishi Pajero GLS AT (full option) jeep, also courtesy of CFAO motors. The second, third and fourth placed contestants will go home with the sums of N3 million, N2.5 million and N1.8 million respectively.

The fifth to 12th placed contestants will cart home various cash sums ranging from N1.7 million to N1 million, while the last female contestant standing will win N1 million naira, in addition to her cash prize.

Another first recorded in the annals of the show is the Gulder brand's partnership with CFAO Motors Nigeria Ltd. Mr. Kunle Jaiyesimi, Deputy Managing Director of CFAO Motors Nigeria Ltd, shedding light on the partnership, stated that the company was delighted to collaborate with NB PLC as the official automotive partner of Gulder Ultimate Search 10.

Speaking on the terms of the partnership, he said that CFAO would be "providing two brand new Mitsubishi Pajero Jeeps to the Winners. As you are aware, Gulder Ultimate Search is a test of endurance which is well reflected in the Mitsubishi range of vehicles we sell." He added that "CFAO Motors will likewise provide to Nigerian Breweries Plc. eight units of Mitsubishi's L200 4WD Pick-ups for the ultimate challenge towards the off-road obstacle that will pitch man against machine in the ultimate test of grit and steel."

While the virtual phase of Gulder Ultimate Search would hold from September 26 to October 23, the jungle escapades of this year's contestants would be beamed on national terrestrial and satellite TV stations from October 4 to October 31, 2013.

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