Growth Story: 1.5 Year Old Visual Editing Startup Crello Reaches 1 Million Users
Design startup Crello announced 1 million registered users the platform acquired since its inception a year and a half ago (20 months), in the summer of 2017. Compare that with Twitter’s and Tumblr’s almost two years to get to their first million. Facebook did it in 10 months.
- (1888PressRelease) March 06, 2019 - Crello is a video and graphic design tool with more than 18,000 templates for social media posts, banners, invitations, flyers, posters and other marketing materials (the total of 40 formats).
Crello’s intuitive interface makes it easy for users to pick a template, add own text, move around the design elements, change the background and illustrations, and download the complete design in minutes. Notably, the service has a large built-in library of photos (more than 80 million).
In 2018, Crello buffed its USP – animation and video features – by adding hundreds of new templates, animated stickers, backgrounds and thousands of short, top quality video clips to use in designs. Available video formats are horizontal Full HD Video and Facebook Video Cover, vertical Instagram Video Story, and square Animated Post.
More than half of Crello’s million registered users (52%) are located in Europe and CIS. 32% log in from North and South Americas (prevailingly Brazil and the US), 13% are in Asia. Conveniently, besides hundreds of Latin fonts, Crello also offers Cyrillic and Hebrew fonts. Addition of the arabic fonts is pending.
“When we were creating Crello, we were aiming to add a little magic to DIY design. That’s why our users only need to do the bare minimum in order to get a great result – most of the work has already been done by our designers. Our users – marketers, social media managers, entrepreneurs, bloggers – tell us that visuals made in Crello look sleek and professional. They are an easy solution for any creative project.” - Liuda Nebozhak, Head of project says.- “Over 50% of our users are 25 to 34 years old, 22% – 35 to 44. They can't live without a smartphone, so we hope they will welcome Crello iOS and Android apps later in the year.”
To celebrate the 1 million user milestone, Crello is holding a raffle to give away gift certificates and service subscriptions. To mark the occasion, the raffle will last 1 million seconds (that’s 12 days). Prizes total worth is $2,000.
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