GridMaven Utility Solutions Names The McDonnell Group, Inc. PR Agency of Record
Smart grid specialist firm to support launch of global giant's utility telecom solution.
- (1888PressRelease) January 17, 2012 - Leading energy public relations firm The McDonnell Group, Inc. has been named agency of record by GridMaven Utility Solutions. GridMaven is a division of mobile technology and wireless solutions provider SK Telecom Americas (SKTA).
The McDonnell Group will use its proven communications strategies and strong media relations to support GridMaven. Paul Moon, SKTA vice president of corporate development and strategy, said: "We view The McDonnell Group as a strong asset to GridMaven. We believe that their understanding of our intent to provide products that validate the promise of smart grid combined with their deep knowledge of the people, technology, and challenges facing utilities today will deliver favorable results for our company."
GridMaven will launch at DistribuTECH 2012 with its flagship product, GridMaven Network Manager™, which allows utilities to oversee, test and visualize the performance of the entire system of communication networks. It empowers managers by supporting reliability, removing traditional silos and obstacles, and validating true smart grid benefits.
"We are excited to partner with GridMaven in shaping the future of smart grid solutions," said The McDonnell Group Public Relations Director Marc Marton. "Their established research and development resources and sound financial backing give them the innovative spark and the staying power to help utilities realize the promise of smart grid. We are honored to assist them in their journey."
About GridMaven Utility Solutions
GridMaven validates the promise of an intelligent grid with software that addresses complex IT and operational systems challenges. GridMaven is a division of SK Telecom Americas. GridMaven's Network Manager™ is a new category of communication tool, providing centralized monitoring of network performance and faults across disparate networks. Learn more at www.gridmaven.com.
About The McDonnell Group, Inc.
The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services: Research, Strategy, and Public Relations. We provide expert insight and specialized knowledge-of the people, the trends, and the technologies unique to the utility and enterprise software markets. With our Focus on Practical Methods™, we work closely with your executive team to deliver strategy and advisory services, research-based marketing, and public relations to help you grow and guide your business in a way few can match. www.themcdonnellgroup.com
Contact:
Nancy Broe
The McDonnell Group, Inc.
404-583-0003
nancy ( @ ) themcdonnellgroup dot com
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