Granite Mechanics Risk Being Typical When Typical In An Industry Going China Imports To Keep Profit
The desire to compete in an industry that leans towards imports pushed Granite Mechanics to find all USA Made, real green or local products. GM located cabinets lines that go beyond cheap product or that met minimum Green requirements, like Carb1 or Carb2 compliant. Granite Mechanics took it step further to find "no formaldehyde" cabinets and/or by acquiring 100% USA Made Cabinets.
- Winchester, VA-WV (1888PressRelease) September 22, 2012 - In an industry that has been aggressive in leaning towards cheap imports from China, Granite Mechanics located cabinet lines that were not compromising to save a buck by importing. GM saw sales being pushed to "all wood" to loose out on everything else a client wanted or even needed. Granite Mechanics quickly saw that what was once custom to clients needs begin to diminish.
Granite Mechanics successfully leaned towards USA made cabinets while finding semi-custom lines and custom manufacturers that are willing to compete against imports. GM thought they would take it a step further by offering select Semi-Custom Cabinets in Maple or Cherry at no added cost and no additional cost for dimensional modifications. This is would add up to 35-60% off Manufacturers suggested price. Thus, boosting some higher priced cabinets to also be competitive against imports.
The first line of business was finding all American made products that were competitive in price. The second was to locate local manufacturers. Granite Mechanics understand that their Clients want what they were used to getting but more importantly that the economy has dictated that the cabinets fit a budget and match the current value of their client's home without loosing out on the essentials.
Most customers want cabinets that are made to fit their kitchen not taken off a shelf and shoved into the space. What they do not understand is that they are being sold to loose on key ingredients to the structure of their kitchen by choosing a product that has had serious issues later all to save on a budget. Granite Mechanics all USA Made cabinets offer a selection of wood, stain, colors, and glazes. Most imports offer one door and one style with an attitude of just having to deal with it. You get what you get and you don't throw a fit wasn't a line repeated to children but throughout the industry when a client wanted china cabinets. There's just too many headaches during an install process to make everyone happy.
After noticing that their clients still needed a made to order set of cabinets that fit the kitchen, as opposed to a cabinet that came off a shelf, offered one door in one style and one color and a set of cabinets that wasn't fit to anyone's kitchen, Granite Mechanics researched the plethora of cabinet lines made in the USA. Some stamped USA Made were assembled in the USA and/or the wood was cut from a tree in North America but built in China. They also located green products that added no additional "no formaldehyde" in their cabinet which is a few steps beyond Carb1 or Carb2 compliant.
The research eventually paid off and what Granite Mechanics found were competitive cabinet lines. As they offered them to clients, the lists of clients grew. The clients had fond memories of getting a kitchen the way they used. Clients enjoy choices. The response was so positive that most imports were dropped off their radar. No one was loosing except the client who was not getting what they wanted with imports or being "sold" to give up what they needed.
Granite Mechanics will not ask their clients to give up on what they want or be "sold" to compromise on their needs. "Our goal is to continue to respond to our clients wants and needs, helping them obtain what they are used to getting without compromising on the economy." states Joy, I.C. Product and Cabinet Manager at Granite Mechanics. Their product manager also stated, "It is important to us that we take this stance in an industry that seems confused by making a buck. We're interested in standing true to our clients and our country." Granite Mechanics looks for their products to line up with this stance.
If the product doesn't live up to being 100% USA Made, meet the clients price points and are a lasting product, they aren't offering it to their clients. Granite Mechanics has been known for offering a premium selection of granite, fabrication and install that they wanted to make sure their cabinet selections lined up and matched the rest of the company. Every cabinet line is researched to ensure quality, amazing price points and that they are completely USA Made to meet the clients needs while being aggressive in understanding local or USA Made is essential to the economy in general.
For more information about Granite Mechanics, visit http://tgmcabinets.weeblyl.com Granite Mechanics is located in Leesburg, Virginia . They are available for phone consultations and in home measurements by appointments. Our founder's mission is to deliver the best value possible in granite and cabinets. This approach, coupled with finding alternative ways to bring discounts and free items has led our clients to embrace our superior service and products. Granite Mechanics, LLC home office and fabrication area is located at 15819 Hambrick Manor Lane, Leesburg, VA 20175 * 703-509-7569 **Photo is of Penneville Custom Cabinetry.
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