Government Agency Brand Guidelines Wins National Award

The USEPA Office of Research and Development, the scientific research arm of EPA, conducts leading-edge science and technology research. To support cohesive and cost-effective communication to it various publics, brand guidelines were developed. The guidelines have won a national award. End Quote

Washington, DC-MD-VA-WV (1888PressRelease) December 15, 2008 - The editors of Graphic Design USA have announced in a letter to winners that the USEPA/Office of Research and Development's Visual Identity Brand Guidelines, written by Donna Vincent Roa and designed by JDG Communication, has won an Award of Excellence in its Annual National Design Awards Competition in the Brand Guidelines category.

"Once again, we've shown that government agencies can indeed compete with the big boys. When you combine a communicator with a vision, leaders who value brand communications, and a firm that can deliver on brand alignment and development, the synergism yields great results. It's a cost-effective product yielding cost-effective results. We are happy with this win," explains Donna Vincent Roa, chief architect of the product.

The goal of this broad national competition, which is open to advertising agencies, graphic design firms, corporations, and more, is to focus attention on areas of growth and opportunity for graphic design professionals, to recognize the best work being done in those arenas, and to emphasize the value that graphic design brings to business and society.

The Graphic Design USA competition garnered over 15,000 entries. Only 10% of the entries received an award. Winners will be featured in American Package Design Awards Annual that will appear in March 2009 in print and — new this year! — online on the Graphic Design USA website.

The American Package Design Awards honors outstanding work across all media and works to spotlight and celebrate superior design products, but more importantly the power of design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.

*Donna was the US Environmental Protection Agency Office of Research and Development's Public Affairs Director and Director of Science Communication from July 2004 to May 2008 where she was a key advocate and communication strategist leveraging EPA science and research results.

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