Goodwill of Orange County Honored as a "Most Trustworthy Brand" in 2012
At the Third Annual Orange County Trust Summit OC METRO honors 10 local Orange County organizations. Goodwill will be honored as one of these ten honorees. The organizations chosen as most trustworthy are measured using five trust-related variables of concern, sincerity, identification, consistency and ability.
- Orange County, CA (1888PressRelease) June 08, 2012 - Third Annual Orange County Survey by The Values Institute at DGWB and OC METRO honors 10 local Orange County organizations.
Goodwill of Orange County has been named as one of the 10 Most Trustworthy Brands in Orange County by The Values Institute at DGWB and OC METRO. The company will be recognized at the 3rd Annual Orange County Trust Summit on June 12, 2012, at the Disneyland Hotel in Anaheim, California. The organizations chosen as most trustworthy are measured using five trust-related variables of concern, sincerity, identification, consistency and ability.
The designation is the result of a six-month research effort by DGWB designed to determine not only the most trustworthy brands in Orange County, but also the reasons why these specific products and services hold the public's trust more than others. This sold-out event will feature keynote speaker Mandy Levenberg, an expert in cause-related marketing.
"People don't just trust product or service offerings, they trust people," said President and CEO of Goodwill Orange County, Frank Talarico, Jr. "Strong brand identity and trust is the first of five strategic priorities at Goodwill of Orange County. Becoming a values-driven culture has led to greater trust in our brand and ultimately helps us establish long-term customer relationships in the community."
Of the 28 values measured, Goodwill was the only organization to have "predictability" among its top five measures. This distinction is the result of a general public awareness surrounding the revenues generated by Goodwill that helps thousands of people each year who rely on vocational and supportive services.
"As an enterprise-funded business with a charitable mission, the relationship between better business and greater good is tightly woven," said Talarico. "People have a multitude of choices in the marketplace and when they choose to shop in our stores, donate goods or support our business they experience the added value of knowing they are contributing to a good cause."
The Orange County Trust Summit is an annual event that celebrates local brands that are doing the best job at connecting with their customers. The OC Trust Summit strives to go beyond just celebrating the most trustworthy brands and seeks to educate, equip and inspire local leaders to build value-based brands.
About Goodwill of Orange County
Goodwill of Orange County is a nonprofit organization with its main campus located at 410 North Fairview in Santa Ana. Now in its 88th year, Goodwill of Orange County has provided thousands of people with disabilities and other barriers the opportunity to achieve their highest levels of personal and economic independence through competitive employment. Goodwill of Orange County has consistently received a four-star rating, based on organizational efficiency and organizational capacity from Charity Navigator, America's premier independent charity evaluator. For more information on Goodwill of Orange County, please contact Katherine Ransom, Sr. Director, Marketing and Communications at (714) 547-6308 ext. 308 or katheriner ( @ ) ocgoodwill dot org dot Information can also be found at www dot ocgoodwill dot org dot
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