GoodThreads Offers Nonprofits A Means To Engage Supporters With "Shirts That Tell Stories"
eCommerce platform will outfit nonprofits with a simple way to extend their brands while giving supporters an environment to create gear, share with friends, and donate to their favorite cause.
- Los Angeles-Long Beach, CA (1888PressRelease) August 31, 2011 - As nonprofits seek innovative ways to engage supporters, increase donations, and ultimately raise awareness for their cause, Los Angeles-based GoodThreads has launched an innovative, user-friendly solution for achieving these goals. GoodThreads provides nonprofits with a technology that seamlessly integrates into the event registration and donation processes, while supporters are given the tools to create customized merchandise (T-shirts, hats, bags, water bottles, etc.) which allows them to tell their personal story and demonstrate their connection to the cause.
Nonprofit organizations that partner with GoodThreads enable their supporters to buy merchandise that can then be customized with their name, the name of a loved one, photos or other images, and personalized messages. The nonprofit maintains control of specific branded aspects of the merchandise, including color, logo placement, and references to sponsors if applicable. GoodThreads also allows the nonprofit to identify what portion of the item's cost will be donated to its cause. Furthermore, the GoodThreads platform offers social sharing features, giving supporters an opportunity to mobilize their core group of friends and family.
GoodThreads is the brainchild of Audiolife Founder & CEO, Brandon Hance, whose personal experience around the loss of his aunt to breast cancer was the impetus behind the brand: "I was inspired to create GoodThreads when I saw my mom go through the hassle of creating her own shirt to honor my aunt Carol who passed away from breast cancer last year. She made a shirt to wear during a fundraising walk, but the process was costly, time-consuming and didn't benefit the organization- I knew there had to be a better way."
By leveraging the proven technology and operational infrastructure of the already established Audiolife platform, currently the largest Direct-to-Consumer eCommerce and merchandise fulfillment business in the music industry, Mr. Hance and his founding team have already positioned GoodThreads as an ideal partner to software vendors serving the nonprofit industry, as well as developed relationships with many of the leading U.S. based nonprofits who have already begun using GoodThreads.
"We have really enjoyed working with the GoodThreads team on our merchandise needs for our upcoming event," noted Deb Anthony, Executive Director of Susan G. Komen Breast Cancer Foundation of Los Angeles County. "GoodThreads' innovative fundraising approach makes it simple for us to integrate personalized merchandise sales with our existing systems, as well as helping us design templates that maintain our strict brand controls. Their solution will improve the experience of our individual participants and teams by allowing them to tell their personal stories and support our cause."
For more information about GoodThreads, visit www.GoodThreads.com. For interviews with Founder & CEO Brandon Hance, contact: Kristen Tischhauser, Kristen[at]talktechcomm.com or 310-994-6441.
About GoodThreads
Founded in 2011 by Audiolife Founder & CEO, Brandon Hance, Los Angeles, California-based GoodThreads (www.GoodThreads.com) is a full-service technology and product fulfillment solution servicing U.S.-based nonprofits, facilitating increased donations, awareness, and engagement. The platform allows consumers to buy personalized merchandise through the nonprofit they support during the registration and donation process. GoodThreads provides a unique environment for consumers to tell their story, connect with their cause, and ultimately share their experience with a core community of family and friends. The GoodThreads solution is powered by Audiolife, the largest and fastest growing Direct-to-Consumer eCommerce and merchandise fulfillment business in the music industry, serving more than 200,000 clients including Paul McCartney, Eminem, and Rihanna.
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