Golden Systems Expands Its Loyalty Program

Extends this popular program to partners in other Middle East countries. End Quote

(1888PressRelease) September 28, 2011 - Dubai, United Arab Emirates: Looking at the success of its AVARDZ loyalty program in the GCC region, Golden Systems Middle East has decided to extend this popular program to partners in other Middle East countries as well. The AVARDZ program, which was launched in 2010, is Golden Systems' flexible online loyalty program created and designed exclusively for qualified individuals from the IT retail industry who support, promote and distribute the company's selected portfolio of products directly to end-users in the market. AVARDZ rewards its members by offering them a variety of exclusive benefits and privileges.

"We believe that our partners should be recognized and appreciated based on their level of support and loyalty and for that reason we created AVARDZ last year. Our mission was to continually evolve and incorporate additional value-added benefits and features to the AVARDZ program to ensure the highest level of member satisfaction. Our partners benefited hugely from this program, which led to more business for our company. Going by its success in the GCC region, we felt we should extend this program to our channel network in other countries as well," says Ms. Chantelle Tavid, Regional Director, AVARDZ.

Golden Systems developed and implemented AVARDZ as an online customer loyalty portal to reward the channel for its loyalty. Since the software infrastructure was in-house, it was able to create a scalable system with multiple languages to support the needs of its ethnically diverse channel.

The AVARDZ flexible online program enables members to view their transactions and statements, register products, earn and redeem points, participate in promotions and competitions, gain product knowledge and receive the latest technology information. The program features an easy-to-use online interface and a comprehensive rewards program with a wide range of easily achievable rewards.

To participate in the AVARDZ program, an individual has to be a sales person employed by an IT store or a shop owner that sells AVARDZ eligible products directly to end users. Local laws may dedicate various terms and conditions regarding the AVARDZ program redemption.

Members may redeem their points online once they have accumulated sufficient AVARDZ points for their desired reward available in AVARDZ. Some of the rewards include overseas trips, dinners, weekend getaways, gifts or vendor products ranging from motherboards to peripherals.

"AVARDZ is continuously evolving according to member performance and demands. There is no enrollment fee and the program is free of charge for eligible participants. Through the AVARDZ program, we will be holding regular product promotions and competitions and will offer members additional rewards and points. We are confident this program will be well received across the region," Ms. Tavid concludes on a high note.

About Golden Systems Middle East FZCo.
Golden Systems is a leading name in the IT distribution business in the Middle East. With carefully selected high quality products, GSME has been able to capture a respectable
market share in the Middle East's IT market. Some of the brand names that GSME is proudly distributing are AMD, Axtrom, Bitdefender, Choiix, CoolerMaster, CREATIVE, EPSON, GDATA, GIGABYTE, HITACHI, Intel, KASPERSKY, KINGMAX, LEADTEK, Logitech, NVIDIA, ViewSonic and ZOTAC to name a few. For further details, please visit http://www.gse.ae

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