Going Once, Going Twice ... SUBWAY(R) Restaurants Culminates 'Baseball DeSIGNS' Tour with Charitable Auction
SUBWAY® Restaurants and Little League® team up for eBay auction to benefit the Little League Urban Initiative. Auction live from August 20-29 with baseballs decorated by Little Leaguers and autographed by celebrities. Search "Subway Baseball DeSIGNS" on eBay for a complete listing.
- (1888PressRelease) August 25, 2010 - MILFORD, Conn - SUBWAY® Restaurants opened bidding of the unique baseballs which are part of the second annual SUBWAY® Baseball DeSIGNS program. The Baseball DeSIGNS tour features baseballs which were decorated by Little Leaguers then autographed by celebrities and professional athletes. The auction showcases more than 40 baseballs, which are viewable at SubwayKids.com and the Official SUBWAY® Facebook page with the auction closing August 29.
Designed by Little Leaguers, these unique baseballs are autographed by athletes such as swimming great Michael Phelps, professional baseball players Alex Rodriguez, CC Sabathia and Ryan Howard, NASCAR driver Carl Edwards and four-time NASCAR champion Jeff Gordon; celebrities staring in hit movie and television series including Ashley Greene, Kellan Lutz, Jackson Rathbone, Brittany Snow, Zac Levi; and music artists including The Jonas Brothers, Good Charlotte and Boys Like Girls.
The auction, coordinated as part of eBay's Giving Works program, will run for 10 days beginning August 20 coinciding with the Little League Baseball World Series. Total proceeds benefit the Little League Urban Initiative, which provides assistance packages for eligible leagues that aid the local volunteer group with equipment acquisition, field development and renovation, access to Little League® Baseball and Softball Education and Training programs, advocacy, and networking.
The Baseball DeSIGNS tour has been on display online at SubwayKids.com and the Official SUBWAY® Facebook page. It has also made physical appearances in Los Angeles as part of a national Little League Baseball Appreciation Game, in Anaheim during All-Star activities, in New York during one of baseball's longest running rivalries, and in Williamsport, PA., with the Little League Baseball World Series.
The tour has been visited by baseball legends and famous fans of SUBWAY® including former Los Angeles Dodgers great and ESPN personality Orel Hershiser, New York Yankees legend Bucky Dent, and Boston Red Sox Hall of Famer Fred Lynn.
"As part of our commitment to healthy, active lifestyles, SUBWAY® Restaurants have been proud sponsors of Little League Baseball and Softball," said Tony Pace, chief marketing officer, SUBWAY® Franchisee Advertising Fund Trust. "The SUBWAY® Baseball DeSIGNS tour was developed to showcase this great youth sports organization; we're excited about another opportunity to support Little Leaguers around the country."
SUBWAY® Restaurants have proudly sponsored Little League® Baseball and Softball since 2005 as a way to reach and encourage Little Leaguers and their families to live active lifestyles and eat healthy.
About SUBWAY® Restaurants
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 33,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine's 2010 "Annual Franchise 500" listing for the 17th time in 23 years. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
About Little League Baseball & Softball
Little League® Baseball and Softball is the world's largest and most respected youth sports organization. With players in every U.S. state and more than 70 other countries, the program is led by more than 1 million adult volunteers. It serves children ages 5 through 18, including physically and mentally disabled children (Challenger Division) and children in urban areas (Little League Urban Initiative).
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