GNet's E-Terminal Fused into O2O Consumption Mode, Win-Win Situation for F&B Industry and Consumers
With rents as high as HK$21,197 per sq. ft.*, Causeway Bay becomes the second most expensive retail location in the world. Hong Kong's high rental costs have driven out most small and medium-sized restaurant businesses. Regrettably, some long-standing restaurants that had been serving customers for generations closed because of rising rent and increased wages.
- (1888PressRelease) December 31, 2015 - The food and beverage industry is constantly introducing new strategies in order to compete in the competitive and challenging marketplace. Recently, nearly a hundred restaurants in core tourist spots, such as Tsim Sha Tsui, Causeway Bay and Mong Kok, have installed the E-Terminal developed by GNet Group plc (GNet). GNet's E-Terminal not only helps boost the business' revenue, but also offers discounts and reward points for registered members, creating a win-win situation for both merchants and consumers.
There are several reasons these restaurants choose to install GNet's E-Terminal. Its highly targeted advertising function effectively draws consumers' attention, entices them to the shop and consequently enhances restaurants' revenue. Meanwhile, the E-Terminal's localised big data strategy and interactive interface enable restaurants to design and deliver accurately targeted advertisements to customers based on trends and their dining preferences.
GNet's E-Terminal also effectively simplifies the payment process for the consumers and rewards them in the form of bonus points. Members receive GNet's Points, which are customer loyalty points, upon every payment. The accumulated GNet Points can be used for free rewards in designated restaurants in subsequent spending.
GNet's Chief Investment Officer, Mr. Patrick Tsang said, "Hong Kong's retail market is very compelling. As we enter the O2O (Online to Offline) era, consumers' shopping pattern has to be redefined." He continued, "GNet's unique two-way O2O interactive consumption model not only effectively links consumers with merchants but also bridges the gap between offline entity stores and online internet, enabling consumers to shop more conveniently."
* Cushman & Wakefield 2015 Research Report
Sales Increase Brought by E-Terminal
Neptune Chiu Chow Restaurant, a renowned Hong Kong Chiu Chow-style Chinese restaurant, revealed that the installation of GNet's E-Terminal in its Tsim Sha Tsui shop has become an alluring attraction to many diners, bringing an average 10 per cent increase in its sales. In light of this favourable change, it plans to install GNet's E-Terminal in all its restaurants. GNet also interviewed three other restaurants which had installed the E-Terminal to review its impact on their businesses.
- New Bangkok Restaurant recorded an average 10 per cent growth in monthly sales after the installation of GNet's E-Terminal. In view of this positive growth, Mr. Chan Wai Chow, the restaurant owner, installed E-Terminals at three other branches in June this year. He has great confidence that this move will attract more customers to his restaurants.
- Tomato Special Café placed GNet's E-Terminal in its Shum Shui Po shop in July this year. The café's General Manager, Mr. Cheng Chi Man mentioned that many customers now bring their relatives and friends to the café. Sales have accordingly risen by 10 per cent. He is now actively considering installing GNet's E-Terminal at his Prince Edward café to bring in more customers and improve sales.
- Gold Mondo Vietnamese Restaurant installed GNet's E-Terminal in its Wong Tai Sin branch last month. The restaurant has since received many enquiries about its food and location. Diners who have been to the restaurant have praised its luxurious environment and delicious food. Mr. Leung Yun Chi, the restaurant's Director, has been delighted to see the unexpectedly positive outcome occasioned by GNet's E-Terminal. He is optimistic that the E-Terminal will continue to bring constructive growth to his restaurant's revenue.
GNet's E-Terminals are spreading across Hong Kong (with the exception of the Outlying Islands) offering a wide spectrum of services. Apart from the restaurants where most E-Terminals are found, coverage also includes beauty care, cosmetics, health food, hair salons, tourism, entertainment, medical care, photography and car maintenance outlets. The partnered merchants offer discounts ranging from 70 to 95 per cent to GNet's members, as well as organising promotional activities from time to time.
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