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  • Not Your Mother's Haircare Is Taking Mass-market By Storm The Line Celebrates A Very Successful First Year
  • Not Your Mother's haircare (a Demert brand) launched last year with playful product names, eye-catching packaging and salon-formulas at mass-market pricing (all current 9 SKUs are $6). Young fans all over the US have embraced the brand. Walmart took in the brand as a test and are now selling in more than 1,500 stores.
  • Not Your Mother's is the hip, creative hair care line that launched in 2010 in a few hundred Walmart stores as a test. The response was phenomenal and ...
  • May 12, 2011
  • Not Your Mother's Hairstyling Products To Hit Ulta Shelves Nationwide
  • Not Your Mother's haircare will be carried in all ULTA stores starting March 2011. Not Your Mother's is a hip, young brand with salon-quality haircare products.
  • Not Your Mother's is proud to announce that it will begin selling its popular hair styling products at Ulta stores nationwide starting March 1, 2011.< ...
  • January 13, 2011