Global Infomercial Services Aligns with rVue to Introduce Innovative Digital Marketing Channels to Product Marketers
Global Infomercial Services (GIS), a full service infomercial product marketing and distribution company, and rVue, a digital marketing company, forms a partnership to more effectively market products digitally out of home. This alliance will give product marketers access into untapped digital advertising locations to better reach target consumers in both US and Canada.
- (1888PressRelease) March 24, 2011 - Chicago, IL - GIS Aligns with rVue to Introduce Innovative Digital Marketing Channels to Product Marketers: Partnership Introduces Direct-Response to Digital Out-of-Home Media
Global Infomercial Services (GIS) today announced a partnership with rVue, Inc., a subsidiary of rVue Holdings, Inc. (RVUE.OTCQB), an advertising technology company that specializes in Digital Out-of-Home (DOOH) solutions, to bring alternative advertising channels to product marketers.
Digital Out-of-Home media has been best known for digital screens in New York City's Times Square and local movie theaters. However, in recent years, DOOH has exploded to include screens and kiosks in office buildings, medical offices, malls, retail environments, health clubs, restaurants and airports. In addition, digital billboards are popping up in high traffic areas because of the media's unique ability to target and engage audiences through rich media. There are approximately 1.7 million digital screens across the United States, and over 5 million global screens, which are available for advertising. The industry is projected to experience double-digit growth to become a $10.8 billion global market by 2014.
Eric Edington, Vice President of GIS, says, "Digital out-of-Home will continue to be one of the fastest-growing media around the world over the next five years. We, at GIS, always strive to find innovative and effective ways to "Reach out to the World" and are very excited about this alliance. This venture with rVue will allow us to offer Per Inquiry media to the Direct Response TV community that reaches and engages the desired target market more effectively and economically."
rVue's Demand Side Platform (DSP) and managed services team has streamlined the process for advertisers to easily create, negotiate, purchase and manage DOOH media for their clients across the landscape of digital screens, billboards and interactive kiosks.
About rVue: rVueTM, Inc., is an advertising technology company which includes the only demand-side platform for planning, buying and managing Digital Out-of-Home and Place-Based Media. The platform connects advertisers with DOOH networks to streamline campaign management, content distribution, analytics and billing. For more information, please visit www.rvue.com.
About Global Infomercial Services: GIS is a full service international DRTV product distributor with partners all over the world. The company consistently provides customized services necessary for suppliers to penetrate international markets, maximize profits and establish noticeable competitive advantage. For more information, please visit http://www.giservices.tv.
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam