Global Giants Eyeing a Share in the Indian Dairy Pie

With the domestic demand of dairy products projected to outstrip supply, the presence of foreign dairy players in India is expected to increase in the coming years. End Quote

(1888PressRelease) October 18, 2011 - IMARC Group, one of the world's leading research and advisory firms, in its new report "Indian Dairy Market Report & Forecast 2011-2016" finds that India's dairy industry will nearly double in size to US$ 116 billion by 2016. More important, changing consumer demands, value addition, retail modernization and the nation's increasing affluence will remodel competition in this market and likely transform it from a highly fragmented and unorganized to a more organized market.

Findings from the report suggest that from 16% in 2006, around 26% of the entire Indian dairy market will be organized by 2016. Apart from the Indian milk cooperatives and private dairy players, a number of foreign companies are also considering their prospects in India. Danone - the world's second largest dairy company (after Nestle) is currently increasing its presence in the Indian dairy industry and has recently launched a new Indian business unit dedicated to developing dairy products for lower income consumers. Apart from Danone, a New Zealand Government Foreign Affairs, Defence and Trade Committee report has revealed that Fonterra - the world's third largest dairy company is also investigating the feasibility of setting up dairy farms in India. Analysts from IMARC Group expect that with domestic demand of dairy products expected to outstrip supply in the coming years, we will continue to see foreign dairy players increasing their presence in this Industry.

"Indian Dairy Market Report & Forecasts 2011-2016" provides an analytical and statistical insight into the Indian Dairy market. The study which has been undertaken using both desk research and two waves of qualitative primary research has analyzed three aspects of the Indian Dairy Market.

The first section quantifies the Indian dairy market into twelve major classes and investigates the current and future opportunities in each of these classes. The second section involves an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates the usage of natural colouration in dairy products and evaluates their current and future potential.

What we have achieved in this report:

Comprehensive situation analysis of the Indian dairy market and its dynamics:

Classes Covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Skimmed Milk, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream

Focus of the analysis in each Class:

• Drivers and challenges in each market

• Historical sales trends

• Individual analysis of the unorganized and organized markets

• Structure of the market

• Key players and products available in these markets

• Six year sales forecasts (2011-2016)

Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:

In order to gain a consumer insight on the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India

Focus of the analysis:

• Buying behavior

• Price sensitivity

• Nutritional requirements

• Consumer awareness of value added products

• Brand loyalty and switching trends

• Potential of value added dairy products in India

Understanding the current landscape of natural colouration in dairy products:

Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:

• Size of the natural colouration market in India

• Key drivers and challenges in the market

• Usage of natural colouration in dairy products

• Information Sources:
Information has been sourced from both primary and secondary sources:

• Primary sources include industry surveys and face to face/telephonic interviews with consumers and industry experts.

• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, Industry Portals, government sources and access to more than 4000 paid databases.

Table of Contents

1. Research Methodology & Market Definitions

2. Executive Summary

3. Indian Dairy Industry: Market Analysis

3.1 Market Drivers

3.1.1 India is the World's Largest Producer & Consumer of Dairy Products

3.1.2 Huge Consumer Base Coupled with Rising Affluence

3.1.3 Increasing Institutional & Retail Business

3.1.4 Value Addition

3.2 Weaknesses

3.2.1 Milk Productivity Remains Highly Inefficient in the Country

3.2.2 Inadequate Infrastructure & Facilities

3.2.3 Large Scale Prevalence of Adulterated Products

4. Indian Dairy Industry: Market Performance

4.1 Primary Dairy Market

4.1.1 Liquid Milk

4.1.1.1 Current Trends

4.1.1.2 Competitive Landscape

4.1.1.3 Market Forecasts

4.1.2 UHT Milk

4.1.2.1 Current Trends

4.1.2.2 Competitive Landscape

4.1.2.3 Market Forecasts

4.1.3 Curd/Yoghurt

4.1.3.1 Current Trends

4.1.3.2 Competitive Landscape

4.1.3.3 Market Forecasts

4.1.4 Cheese

4.1.4.1 Current Trends

4.1.4.2 Competitive Landscape

4.1.4.3 Market Forecasts

4.1.5 Butter

4.1.5.1 Current Trends

4.1.5.2 Competitive Landscape

4.1.5.3 Market Forecasts

4.1.6 Ghee

4.1.6.1 Current Trends

4.1.6.2 Competitive Landscape

4.1.6.3 Market Forecasts

4.1.7 Paneer (Cottage Cheese)

4.1.7.1 Current Trends

4.1.7.2 Competitive Landscape

4.1.7.3 Market Forecasts

4.2 Secondary Dairy Market

4.2.1 Skimmed Milk Powder

4.2.1.1 Current Trends

4.2.1.2 Competitive Landscape

4.2.1.3 Market Forecasts

4.2.2 Tea

4.2.2.1 Current Trends

4.2.2.2 Competitive Landscape

4.2.2.3 Market Forecasts

4.2.3 Coffee

4.2.3.1 Current Trends

4.2.3.2 Competitive Landscape

4.2.3.3 Market Forecasts

4.2.4 Dairy Whiteners

4.2.4.1 Current Trends

4.2.4.2 Competitive Landscape

4.2.4.3 Market Forecasts

4.2.5 Infant Nutrition

4.2.5.1 Current Trends

4.2.5.2 Competitive Landscape

4.2.5.3 Market Forecasts

4.2.6 Malted Foods

4.2.6.1 Current Trends

4.2.6.2 Competitive Landscape

4.2.6.3 Market Forecasts

4.2.7 Ice Cream

4.2.7.1 Current Trends

4.2.7.2 Competitive Landscape

4.2.7.3 Market Forecasts

5. The Indian Market for Health & Wellness Foods

5.1 Key Factors Driving the Health & Wellness Foods Market in India

5.2 Current Landscape of the Health & Wellness Foods Market in India

6. Fortification of Dairy Products in India

6.1 Current Scenario

6.2 Awareness & Acceptance Levels of Fortified Dairy Products in India

6.2.1 Popularity of Packaged Dairy Products is High Among Urban Households

6.2.2 Nutrition is the Most Important Factor When it Comes to Buying Dairy Products

6.2.3 Fortified Products are Popular Only in Selected Dairy Categories

6.2.4 Consumers Are Willing to Switch to Value Added Products That Are Not Too Expensive

6.2.5 There is a Good Potential for Personalized Dairy Products

6.2.6 Survey Conclusions

7. The Usage of Natural Coloration in Dairy Products

7.1 Natural Colouration in the Food Industry: Global Scenario

7.2 Natural Colouration in the Food Industry: Indian Scenario

7.3 Natural Colouration Trends in the Dairy Industry

8. Key Player Profiles

8.1 Amul

8.2 Mother Dairy Fruits & Vegetables Pvt Limited

8.3 Nestle India Limited

8.4 Britannia Industries Limited

8.5 Hindustan Unilever Limited

8.6 Karnataka Co-operative Milk Producers Federation Limited

8.7 Hatsun Agro Product Limited

To buy the complete report or to get a free sample:

Call: +91-120-425-6531 (Asia), +1-631-791-1145 (America)

email: sales ( @ ) imarcgroup dot com

To know more please visit: http://www.imarcgroup.com/indian-dairy-market-report-forecasts/

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