Geronimo and Knexus Develop True Tales for Grants

Geronimo and Knexus have developed a unique and engaging video content campaign for Grant's Whisky based on their Shared Stories platform and existing sponsorships. End Quote

(1888PressRelease) September 17, 2011 - The campaign focuses on trying to find the UK's Storyteller of the Year, through a series a series of engaging and intimate videos based on Grants brand truths of family, legacy and travel.

And what is a story if not shared? So through Facebook, the perfect social media platform for sharing stories, we are engaging and inviting people to vote for their favourite story and decide on the finalists, of which one will go on to be crowned 'Storyteller of the Year'. And with a competition give away of exclusive tickets to the live storytelling final, through not only but Grants.com but partnership sites such as with Classic FM and Smooth FM - people have an added reason to get involved.

The campaign is developed together with Geronimo's G-tech partner 'Knexus' and their social video platform enables Geronimo to embed video content into any third party websites with real time voting back to the Facebook page. Using the cloud-based Widget the Grant's videos encourage people to use the built-in social interactions and engage with the Grant's brand. Speaking about the activity, James Stocker, Marketing Controller, First Drinks Brand Limited said:

"Geronimo's response clearly demonstrated their strengths on strategy and the uncovering of quality insights. We wanted an agency which really understood our brand and one which demonstrated creativity. We're confident we've found the right partner to help launch a strong and responsive campaign"

And Jason Andrews, Creative Director at Geronimo said:
"The focus for us was to develop a campaign that would engage people with the Grant's brand and share stories with their peers in a way that would naturally and organically drive people to the website and Facebook."

For more information please visit: http://www.knexusgroup.com/casestudies_grants

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