Gateway TechnoLabs will exhibit its first direct-to-consumer platform at GITEX 2017
Gateway TechnoLabs will exhibit a new platform that connects brands with their consumers directly with each other. This location enabled advertising platform (LEAP) will allow brands to engage their consumer through motivating activities.
- Jacksonville, FL (1888PressRelease) September 26, 2017 - With an objective to cater direct-to-consumer concept LEAP is developed to transform market-centric approach towards consumer-centric which brings brands and their consumer near.
When communication becomes entertainment users feel happy excited and never want to be away from the app. LEAP brings a similar type of entertainment that encourages consumers with deals and rewards. It also acts as digital advertising platform which empowers brand owner to double up their sales increasing the consumer outreach and engagement. The brand can follow their consumers throughout the journey from the first click to final check-out. With this, they can come nearer to the consumer and motivate them at each step of their buying journey.
What made them come up with the direct-to-consumer platform, LEAP? The central idea was to build direct access to consumers which can help brands to drive real engagement. “Connecting brand to your customers has never been so easy. Our solutions help brands to understand their customer closely and offer them what they want.” – said Rahul Ganatra, Global Sales Director at Gateway.
About Product
The LEAP platform features:
- An innovative platform where brands can establish a direct 'connected relationship’ with consumers
- Create visibility of consumer market beyond retailers/distributor network
- Capture consumer’s information, e.g. product consumption, behavior, purchase pattern, preferences, product feedback, profiling
- Attract and engage consumers as they can play games, earn points and redeem them
- Gamification used for fun, brand loyalty, reward culture, geographic and personalized profiling/targeting
- Consumer centric marketing promotions to entice them towards a purchase
- Mutually beneficial relationship to brand and consumers
As each industry has their own consumers, LEAP is not a constraint with retail only but any industry who looks at a concept of direct-to-consumer, but also other industry like – Pharma, FMCG, Consumer Durables and more.
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