Gateway Kent Comments On Rochester Student At London Fashion Week

Maidstone company discuss local student at London Fashion Week. End Quote

(1888PressRelease) February 24, 2012 - London Fashion Week 2012 will be gaining some interesting new talent this year, in the shape of Sarah Lee, a fashion student from the University for the Creative Arts (UCA) at Rochester. The 22-year-old from Bexleyheath, who is in her third year of a BA (Hons) fashion design degree at UCA, has made the final of a competition set by Fashion Awareness Direct (FAD), and her sketchbook and portfolio will be showcased ahead of FAD's London Fashion Week show on the 22nd of February. A source from Gateway Kent commented that "it's great to see local talent being recognised and championed at London Fashion Week. UCA has a history of being home to some really fantastic emerging talent."

Ms. Lee said, "I'm really excited to be selected as a finalist for the FAD Gala Show - it really puts the work I have produced into perspective and shows that people outside UCA appreciate my work." She added, "It's amazing to have my work shown at London Fashion Week, especially as I'm still a student. It is one of the most celebrated events for the fashion industry and being a part of it is a privilege."

The illustration competition was launched by fashion charity FAD to celebrate its tenth anniversary. "For a decade FAD has showcased the talents of UK students on the catwalk in London," said Maria Alvarez, FAD Executive Director, "Every year we select students based on the sketchbooks and illustrations they submit in the initial stages."

Ms. Alvarez went on to add, "A lot of work and brilliance goes into creating these inspiring books and drawings but they are often overlooked for the final product, so we launched this competition to celebrate this side of design, and to highlight FAD's ethos of combining art and fashion." Our Gateway Kent source added, "Often people in the background of these events are doing amazing work, both technically and creatively, and they rarely get any recognition for it. This competition is a really nice way of doing that."

Donna Ives, associate dean of fashion at UCA said, "Sarah's drawings were really dynamic, demonstrating a strong individual style. She has a real flare for illustration, which is evident in her FAD work. Drawing is incredibly important in fashion and is a key skill for every designer. It's used as a tool to communicate designs, not only in illustrative format but also in technical format, and to explain how ideas can be developed into three-dimensional samples."

Gateway Kent noted that it is the work of artists and designers like Sarah that really drives and supports London Fashion Week and the industry in general. Sarah's collection is inspired by Russia and the contrast between the elegance of St Petersburg's and the bleakness of Moscow.

http://www.kentnews.co.uk/news/rochester_fashion_student_to_showcase_designs_at_london_fashion_week_1_1211721

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